Edwin V.

iGaming & Sports Betting Growth Marketer | Paid Media, SEO, Affiliate

Results-driven marketing leader with 8+ years driving growth for iGaming, sports betting and casino brands. I blend paid and organic acquisition (SEM, paid social, SEO, content and social media) with affiliate and influencer programs and data-driven analytics such as marketing mix modeling, uplift analysis and churn prediction to boost deposits, lower costs and improve retention. Key Highlights - Reduced cost per first-time depositor by 18% and raised first-time depositor conversion by 38% at DraftKings - Launched Betanysports affiliate network, generating 25% of new user deposits within three months Core Skills - Paid and organic acquisition: Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, DV360, SEO audits and strategy, content marketing - Affiliate and influencer programs: program design, partner recruitment, performance tracking - Advanced analytics: marketing mix modeling, uplift analysis, churn prediction, geo-testing, A/B frameworks - Creative and CRO: ad copy and landing page optimization, conversion rate improvements - Regulatory compliance: gambling ad approvals, KYC documentation for Meta and other platforms Let’s connect to discuss how I can help scale your sportsbook or casino user acquisition, engagement and lifetime value.