Skip to content
BackNov 7
Holly Y.
Expert-Vetted

Holly Y.

Google Ads Certified Expert

UpWork Expert-Vetted Top 1% | Bloomberg Talent Cloud Member I'm Holly, Growth Marketer with an MBA in Strategy & Media from the University of Cambridge. I'm certified for Google Ads, expert in paid advertising (PPC) and Social Media Ads. ✅ Recent client results ✅ 📈 40X conversion rate from 0.4% to 16% and 📉 reduced Cost per Lead from $35 to $22 for a SaaS company 📉 5X reduction of Cost per Lead from $37 to $7 and 📈 8X increase of conversion rate from 4% to 32% for nation-wide retail service business. 📈 Increased ROAS from 290% to 410% for an e-commerce company in a highly competitive sector. Generated $74k in NEW revenue from $18k budget. I help startups and founders achieve their growth potential in a hyper competitive world through creative marketing strategies and paid ads. My clients range from small one-person businesses to bluechip enterprises. With 12+ years of experience working with startups and corporations, I understand the unique challenges that small businesses face. I believe in breaking down the complexity to focus on the 20% of effort that generates 80% of the results. Being a founder of multiple startups, I understand what it takes to build and sell a product or service. Without the right growth strategy, you'll end up wasting thousands in funds and months of effort. Building a business is hard, bootstrapping your own business is something only a few people can relate to.

🇦🇺Sydney, Australia$90/hr100% JSS5.00 (8)Since Oct 2017

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#34,560 / 412k
🇦🇺Country#171 / 2,970
Revenue, last 30 days
$2.1k

Last 6 months: $8.4k

World#20,055 / 412k
🇦🇺Country#124 / 2,970
Total earnings
$81k

Billed in all: $87k

World#49,175 / 412k
🇦🇺Country#279 / 2,970
Per project
$4k

$2.8k in the last 6 months

World#42,588 / 412k
🇦🇺Country#204 / 2,970
Projects, last 6 months
3
33% fixed67% hourly
World#66,479 / 412k
🇦🇺Country#412 / 2,970
Projects in all
20

Across 21 contracts

43% fixed57% hourly
World#133,447 / 412k
🇦🇺Country#1,004 / 2,970

Earnings, last 30 days

$86.5k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$84k$86k$88kOct 8Oct 23Nov 7

Skill rankings: Top 8% in App Store Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Mobile App Strategy137 freelancers · 🇦🇺 #1Top 12%
  2. #21App Marketplace156 freelancers · 🇦🇺 #1Top 13%
  3. #30App Store Optimization388 freelancers · 🇦🇺 #1Top 8%
  4. #196Startup Consulting1,584 freelancers · 🇦🇺 #3Top 12%
  5. #202Paid Media1,517 freelancers · 🇦🇺 #3Top 13%
  6. #213Business Consulting1,810 freelancers · 🇦🇺 #5Top 12%
  7. #368Mobile App3,535 freelancers · 🇦🇺 #2Top 10%
  8. #413iOS3,908 freelancers · 🇦🇺 #2Top 11%