Kristen B.

Hi, I’m Kristen Baker-Geczy! (pronounced “geh-zee.” 🙂) I've been Expert-Vetted by Upwork and have contracted on the platform for more than six years, serving clients — and delivering results — across a wide array of business. My elevator speech is along the lines of “I help get nonprofits and small businesses on the news.” That’s definitely simplified, but it’s a fun way to describe being a public relations professional. I get to amplify the stories of nonprofits and mission-based organizations through the media — and I ❤️ my job! Does your business have deep ties to a cause? Is your nonprofit making an impact locally? Do you run or support a program for marginalized communities? No matter if you’re based in one region or have a national scope, effective storytelling is a strategic way to share your impact and inspire your target audiences to take action. In my nearly 20 year PR career, I’ve helped share thousands of stories and have learned that meaningful coverage is curated and cumulative. That’s why each of my clients receives a custom strategic PR plan outlining a roadmap for how to engage audiences at the right moment. My methods are unique and anything but cookie-cutter. My passion for storytelling stems from my roots in reporting in a range of roles, spanning community news to national magazines. I’ve found that my journalism experience has a direct correlation to my success as a publicist – the combination has helped me develop a clear understanding of how to strategically engage with the media and deliver results. So, let’s get to know each other. Are you looking to reach potential clients, volunteers, donors, and other stakeholders? Connect with me to see how strategic public relations can help you communicate with impact. ******************* AREAS OF EXPERTISE: planning and executing strategic and results-driven PR campaigns; writing and distributing press releases; pitching guest content, op-eds, and similar content; connecting print, broadcast, and digital reporters with brand stories; writing, including blogs, scripts, and general copy; creating media kits; branding; strategic planning and coaching; and more!