Lucia M.

Branding • Visual Identity • Illustration • Packaging • Digital Design I'm a Brand Identity Designer & Illustrator with 15+ years of experience. I've worked with more than 100 clients around the world and developed 65+ brand identities, including logos, brand guidelines, illustration, packaging and digital applications. Visual Identity and Illustration are the areas I enjoy the most, especially projects where brand development and custom illustration can work together. I also have extensive experience in packaging, editorial and digital design, so I can help build a brand from its initial identity to its different applications across print and digital media. 💎 I CAN HELP YOU WITH: Branding & Visual Identity • Logo design & refinement • Visual identity systems • Brand guidelines & brand kits • Rebranding • Brand applications • Canva Brand Kit implementation Illustration • Custom illustration for brands • Children's books, activity books, educational materials, and games • Editorial & packaging illustration • Illustrations for apps & websites • Vector illustration Packaging, Editorial & Digital Design • Packaging design • Editorial design & layout • Digital & social media design • Web design & brand applications • Stationery, brochures & marketing materials • Print-ready file preparation 👩🏻‍💻 MY APPROACH For me, good design starts with understanding the fundamental concept behind a project. Before I start designing, I like to understand the idea behind the brand, its personality, its audience and what it needs to communicate. I believe a good design should go beyond aesthetics. It should have a concept behind it, communicate something and tell a story. I also work on logo refinement and redesign projects, helping clients improve existing logos or initial concepts that need a professional design eye, graphic adjustments and stronger brand criteria. I really enjoy working on creative projects and put a lot of myself into each one. It makes me very happy when that is reflected in the final result, and I believe this is one of the reasons many of my clients come back to work with me on new projects. 👩🏻‍🎨 A LITTLE ABOUT ME I'm currently based in Buenos Aires. When I'm not designing, I enjoy painting, dancing tango, traveling and spending time close to the ocean. Feel free to take a look at my portfolio to see a variety of branding, illustration, packaging and digital projects. If you think I could be a good fit for your project, I'd be happy to hear more about it. Lucia 🌺