Meghan M.

I help founders and growing companies build the brand strategy, positioning, and messaging architecture that lets everything else — the website, the content, the sales conversations, the pitches — finally come together perfectly. Most brands don't have a content problem. They have a clarity problem. The website gets rewritten, the social posts get redesigned, the deck gets reformatted, and six months later the same fog is back. The fix isn't more output. It's the structure underneath. I build that structure. SELECT CLIENTS: Equinox · Blade · Edelman Financial Engines · Audien Hearing · Halo Collar · Alterme · Work Money · Froya Organics · HRE Beauty · Ken & Dana Design · ACI Jet · Koniver Wellness · Rabbit Hole Media Lab · BIOptimizers · Wonder Project · BrightOutcome · Fountain Life · Teleios Health Across DTC, hospitality, financial services, health and wellness, pet tech, and mission-driven sectors. HOW I HELP YOUR BRAND: → Clarify your positioning so you stand for something specific that competitors can't claim → Build a messaging system that holds across your website, your content, your sales conversations, and your team → Excavate the genuine point of view you already have but can't articulate yet → Turn complex offerings into narratives that feel powerful and sticky TYPICAL PROJECTS: Brand strategy and positioning Messaging frameworks and voice guides Brand audits and clarity sprints Founder voice and thought leadership systems Website content strategy and structure Editorial direction and content architecture WHAT MAKES MY APPROACH DIFFERENT: Before brand work, I trained and worked as an archival researcher for nearly a decade, building narrative practices for major cultural institutions and creative archives. That work was about excavation: finding the true, specific, unexpected thing inside a body of work and rebuilding the story around it. I now apply that same methodology to brand strategy. Most brand consultants build positioning from competitive analysis and audience research, which produces brands that sound like a simple comparison to another brand. I start by excavating what is already true and specific inside your company: the founder's actual point of view, the original insight that started the work, the language your best customers already use about you. Then, I build the strategy from there. This produces brands that are harder to copy because they are genuinely yours. EXPERIENCE: 17+ years across brand strategy, editorial and messaging leadership, and executive communications Department director at a full-service agency running brand and content programs across 12+ concurrent client accounts Executive thought leadership work placed in Fast Company, AdWeek, Built In, Associated Press, Digiday, and Ad Exchanger Master's in History; trained as a researcher before I trained as a strategist I BELIEVE: The strongest brands are excavated, not invented Clarity is the most underrated competitive advantage Words matter, and the wrong ones cost more than people realize If your company has real value but the way it shows up in the world feels foggy, generic, or inconsistent, we should talk. I'm happy to walk through how I would approach your specific situation.