Olga B.

I am a highly skilled and motivated market research professional with international expertise across a wide variety of innovative and traditional research solutions. With a unique combination of professional experience and advanced training in research, psychology, and linguistics, I deliver full-service research solutions that empower my clients to stand out in their markets. I am well-versed in qualitative methodologies, including in-depth interviews (both in-person and virtual), focus groups, ethnographic research, and diary studies. My qualitative work often delves into consumer motivations and behavioral patterns, using methods such as projective techniques, thematic analysis, and laddering to unearth meaningful insights that drive business impact. On the quantitative side, I have extensive experience with survey design on multiple platforms, including SurveyMonkey, Alchemer, Typeform and aytm, tailoring research frameworks to clients’ unique needs. My background in survey development covers everything from questionnaire crafting to logic design, ensuring efficient data collection and high data quality. I am also proficient in data analysis, using statistical software like SPSS and SAS to perform in-depth analysis, including regression, cluster analysis, and factor analysis. This skillset enables me to translate complex data into actionable insights, often creating bespoke reporting dashboards that clearly communicate findings to stakeholders. With Master’s degrees in Social Psychology and Linguistics (English, French, German, and Russian), I bring a blend of academic rigor, linguistic insight, and practical research experience. This combination allows me to approach each project with a fresh perspective, helping clients turn research insights into competitive advantages. Specializations: concept development and testing, product development and testing, communication, packaging development and evaluation, brand audit, retail and merchandising, ethnographic research, trend research, value research, motivational segmentation, employee research, and more. Clients include: Microsoft, Nokia, LG, Sony Ericsson, Samsung, Philips, Toyota, Citibank, Bayer, Merz, Reckitt Benckiser, Coca-Cola, 7 Days, P&G, BDF, Avon, Shell, Amway, SCJ, Campari, Philip Morris, Unilever, JTI, and Danone.