Niv G.

I design brands and the products they live inside. Those are usually two jobs and two people, and doing both is the point. Fifteen years of it, most spent inside companies rather than beside them. A music library of nearly a million tracks. A dog breeder marketplace with its own payments layer. A brokerage built to break the 6% commission, where I was co-founder and Head of Product. A TV-based care platform sold to senior living operators. Album covers, packaging and murals along the way. Two of those companies were acquired. The work underneath is the same every time. Figure out what the company actually is, find the story that makes someone believe it, then build the thing that carries it. Identity, site and product as one argument rather than three deliverables. Screens are a commodity now, generated on demand. Knowing what to say, and when someone is ready to hear it, is not. You are not hiring someone to hand you files. I will tell you why it is not working, then design the fix. New to Upwork, not to the work. ✓ Fifteen years in product design and brand identity ✓ Onboarding, checkout and paywall flows that convert ✓ Full identity systems, from naming through to the shipped site ✓ Straight answers, fast replies, no agency overhead ✓ I will argue with your brief if I think it is wrong ✓ Paul McCartney is the best Beatle and I will not be relitigating this