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Dmytro S.
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Dmytro S.

App Store Optimization (ASO) Expert | App Marketing | Apple Search Ads

⭐ GOOD APPS DESERVE MORE USERS ⭐ I help mobile apps grow through App Store Optimization (ASO) and paid user acquisition (Apple Search Ads, Google Ads, Facebook Advertising), turning visibility into installs and installs into revenue. I do this as part of the Netpeak app marketing team, backed by data, tools, and a full-stack crew when a project needs it. Some results our teams have delivered for clients: 📈 +142,730% organic impressions — breaking through a long-term stagnation point in the App Store 📈 +1,169% impressions and +631% downloads in 3 months for a niche shopping app, organic only, no paid ads 📈 +131% impressions and +70% installs in 6 months for a streaming app 📈 +32.3% install conversion rate for a mobile game — just from an icon change and A/B testing 📈 +3,018% impressions and +138% installs in a month for vidby MeetUP via text ASO + CRO loop strategy 📈 +1,615% impressions and +770% downloads for Ampere Business Bank through keyword optimization 📈 +127% downloads for COMFY via Apple Search Ads during Black Friday/Cyber Monday 🌀 App Store Optimization (ASO) Ranking higher starts with knowing exactly what your users are searching for. I work with iOS and Android apps to dominate search results in the Apple App Store and Google Play Store. ⌵ ASO for iOS & Android ⌵ Competitor analysis & keyword research ⌵ Text metadata optimization (title, subtitle, backend keywords) ⌵ Custom store listings & product pages ⌵ Conversion rate optimization (CRO) ⌵ Graphic assets A/B testing (icon, screenshots) ⌵ ASO cross-localization ♻️ Paid User Acquisition Traffic without a strategy burns budget fast. I manage and optimize paid campaigns across Apple Search Ads, Google Ads, Facebook, and Instagram, focused on CAC, ROAS, and revenue — like the COMFY Black Friday campaign above, which scaled downloads while holding CPA steady. ⌵ Apple Search Ads campaigns ⌵ Google UAC & display retargeting ⌵ Facebook & Instagram advertising ⌵ Campaign audits & optimization ⌵ SEM keyword research 📊 Analytics & Attribution Most apps are flying blind, tracking installs but missing the full picture. I configure end-to-end analytics so you can measure what actually matters: post-install behavior, trial conversions, LTV, and revenue impact. ⌵ GA4, Firebase, AppsFlyer, Adjust setup ⌵ Trial-to-paid conversion analysis ⌵ SKAdNetwork & privacy sandbox measurement ⌵ Revenue, subscription & LTV tracking 🛠 Tools I use ASO: ASOlytics, AppTweak, Sensor Tower, MobileAction Paid UA: Google Ads, Meta Ads Manager, Apple Search Ads Console Analytics: Firebase, AppsFlyer, Adjust, GA4, Looker Studio, RevenueCat ⚡ Why work with me? 🥇 2025 Gold Effie Award — Performance Marketing 🥈 2025 Silver Effie Award — Challenger Brand Solution 🥉 2025 Bronze Effie Award — Single Communication Channel (awarded to our team on projects I contributed to) With me and the team behind me, you get: Consulting before hiring — I review your app before our first call. Deep dive into your app's current ASO/UA performance. Open, honest communication — just facts, no fluff. Weekly reporting so you always know what's working. Clear KPIs: installs, revenue, CAC, MAU. Team backup for design, localization, and analytics when a project needs it. My clients build across fintech, health & fitness, ecommerce, productivity, lifestyle, travel, education, SaaS, AI, subscription, and utility apps. What they have in common: they take growth seriously and value data over guesswork. ☕ Let's talk If you're looking for someone to set up the foundations right, grow organic and paid installs efficiently, and tie every decision back to revenue — drop me a message. I'll review your app before our first call so we hit the ground running.

🇺🇦Kyiv, Ukraine$50/hr100% JSS4.98 (6)Since Nov 2017
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Earnings and projects

MRR
$257

Last 6 months ÷ 6

World#104,174 / 412k
🇺🇦Country#3,896 / 14.3k
Revenue, last 30 days
$0

Last 6 months: $1.5k

World#51,005 / 412k
🇺🇦Country#2,010 / 14.3k
Total earnings
$7.4k
World#221,630 / 412k
🇺🇦Country#9,416 / 14.3k
Per project
$740

$514 in the last 6 months

World#148,122 / 412k
🇺🇦Country#6,506 / 14.3k
Projects, last 6 months
3
100% fixed0% hourly
World#66,482 / 412k
🇺🇦Country#2,681 / 14.3k
Projects in all
10
90% fixed10% hourly
World#201,801 / 412k
🇺🇦Country#8,145 / 14.3k

Earnings, last 30 days

$7.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$7.2k$7.3k$7.4k$7.5kOct 9Oct 24Nov 8

Skill rankings: Top 20% in Android

Ranked by MRR among everyone on Upwork with the skill.

  1. #38Apple Search Ads92 freelancers · 🇺🇦 #7Top 41%
  2. #43App Marketplace156 freelancers · 🇺🇦 #1Top 28%
  3. #106App Store Optimization388 freelancers · 🇺🇦 #9Top 27%
  4. #617Internet Marketing2,544 freelancers · 🇺🇦 #23Top 24%
  5. #891iOS3,908 freelancers · 🇺🇦 #93Top 23%
  6. #1,019Android4,975 freelancers · 🇺🇦 #113Top 20%
  7. #1,076Campaign Management3,111 freelancers · 🇺🇦 #38Top 35%
  8. #1,253Pay Per Click Advertising3,584 freelancers · 🇺🇦 #97Top 35%