Neha S.

Most Shopify SEO problems aren't content problems they're code problems. Slow themes, broken schema, duplicate URLs quietly killing rankings. I fix both the strategy and the code, in your theme, not in a slide deck. I'm Neha, a Shopify SEO and Technical SEO specialist with 44 completed Upwork projects, plus several years running ecommerce SEO in-house for Shopify DTC brands. I'm Google Search Console and HubSpot SEO certified. Because I come from a development background such as Liquid, HTML, CSS, I don't just diagnose problems, I open your theme and fix them. In my full-time role, this approach cut average store load times by 35–50% through Core Web Vitals fixes and code-level cleanup. On the SEO side, I handle: # Product page SEO: titles, meta descriptions, heading structure, keyword targeting, internal linking Collection & category page optimization for high-intent buying keywords # Schema markup for products, reviews, and breadcrumbs the structured data Google uses for rich results # Duplicate content fixes: canonical tags, pagination, variant URL issues # Google Search Console: crawl errors, indexing issues, coverage problems # Keyword research built around what your actual buyers search before they land on a competitor On the technical side, I fix directly in the code: # Core Web Vitals (LCP, CLS, FID) the speed signals Google uses as a ranking factor # Site speed: image compression, render-blocking scripts, lazy loading, theme cleanup # Mobile-first indexing: making sure Google sees a properly structured, fast page on mobile # Crawlability: broken links, redirect chains, XML sitemaps, robots.txt errors # Shopify-specific issues most generic SEO tools miss: faceted navigation, duplicate /collections/ URLs, app-injected scripts slowing load time Most SEO consultants hand you a report and leave the fixes to you. Most developers can fix the code but don't understand SEO. I do both audit, diagnose, and implement, so nothing gets lost in a handoff. If your Shopify store isn't ranking or isn't fast enough, message me and I'll tell you honestly what's fixable and what it'll take.