Alyssa R.

Fix it before it breaks, then add the AI. If it already broke, I’ll fix that first and build the system so it doesn’t happen twice. What you get: fewer dropped balls, follow-ups that actually happen, and a foundation that holds up as you grow. Hi, I’m Alyssa, but everyone calls me AJ. I’m a Strategic Business Architect, and I specialize in experience operations: what happens inside a business shapes how your clients feel and how your team feels, so I build operations both can feel. For more than 8 years I’ve built the tools, workflows and handoffs that decide whether a team feels organized or overwhelmed. Recent work includes a launch process that, by my estimate, cut about 25% of the time. Before I build anything, I work out the logic: what’s supposed to happen, in what order, and who owns each step. Then the tools, automation and AI follow that. Logic first, AI second, because AI on top of a messy process only gives you a faster mess. I work in three steps: Diagnose what’s really happening, Build what’s missing, and Run it with you until your team owns it. WHAT CLIENTS HIRE ME FOR - AI integration where it actually fits into your workflows - CRM and automation - Launch operations - Training and SOPs - Project coordination - Events and experiences WHAT THAT HAS LOOKED LIKE - Built the operating system for my own consultancy from scratch: sales and delivery pipelines in Go High Level, a ClickUp workspace, service templates and client intake. - Designed the structure behind a launch playbook of roughly 260 tasks, plus guides for metrics, funnel pages and email and SMS sequences. - Led an email deliverability overhaul for a client, moving sending to a dedicated domain. - Built a continuation program for program graduates, including pricing tiers, coach pay structure and a full email and SMS sequence. - Built the training that brings new coaches onto a program. By my estimate, they got up to speed about 40% faster, and the operations team stopped training each one. - Built an internal assistant with Claude, connected to a CRM, project software, Notion and a Drive of SOPs. By my estimate, it cut team back-and-forth by about half and launch time by about 25%. - Set up a CRM for a pet care business, so almost every new client now comes through it. - Ran operations and technology for a nonprofit, including a 150-person awards night and a 400+ person event. HOW I WORK I explain what I’m doing in plain language, ask how much contact you want, and teach only as much as you’d like. Everything I build is written down, so your team can keep it running without me. I keep my client list small so everyone gets real attention. Best fit: owners who want the underlying system fixed, not just the symptom. A GOOD WAY TO START A small first project is a good way to see whether we work well together: one process that’s causing trouble, a CRM that needs cleaning up, or the first step of bringing AI into your workflow. Send me a message about what’s stuck, and I’ll tell you honestly whether I’m the right fit.