Kim M.

## Creative direction meets social media systems. 📍 Los Angeles + Washington, DC I help brands turn strong ideas into social content that is strategic, consistent, and actually executable. This isn’t a side gig for me. Social media and digital marketing have been my professional field for the past 10 years, and I’ve had the opportunity to build my career working across consumer brands, beauty, wellness, lifestyle, entertainment, hospitality, and founder-led businesses. My work sits at the intersection of creative direction, social media strategy, content production, and the systems required to keep all of it moving. I’m not here to simply fill a content calendar. I build the strategy behind what gets made, how it gets distributed, and how we learn from performance to make the next round stronger. I’ve led social media and content strategy for brands including Anne Klein, Henry Rose, Algenist, Popchips, and Vesta Homes, while supporting campaigns and launches for brands and properties including FailArmy, People Are Awesome, and Prime Video. My approach is hands-on. I don’t outsource client work overseas or hand accounts off to subcontractors. When you hire me, you work directly with me. I typically partner with a limited number of brands at a time so I can become deeply familiar with the business, audience, creative direction, and goals. That means building clear content pillars, repeatable original series, production workflows, distribution strategies, and feedback systems that make social easier to execute consistently. I’m especially strong with consumer brands, beauty and wellness, lifestyle, hospitality, entertainment, and founder-led companies that need both the creative thinking and operational structure behind their social presence. I’m a strong fit for teams that are ready to execute, communicate clearly, and give the work enough time to develop. I generally work through ongoing engagements rather than turn-and-burn projects because strong social requires iteration, consistency, and follow-through. If you’re looking for someone to think with you, create with you, and build a social system your brand can actually sustain, we’ll probably work well together. **2026 ongoing social management starts at $1,900/month.** Typical starting scope: 12 posts per month across up to 3 platforms Biweekly strategy calls Content planning, copywriting, publishing, and management Client-provided core photo/video assets More involved scopes including original content production, creator programs, community management, launches, or expanded strategy are priced separately.