Adam L.

EXPERT-VETTED = TOP 1% ON UPWORK Most cold emails are lazy and forgettable. As a 3x founder I’m hammered with this (garbage) daily. TLDR: I've been the rep sending it. The writer behind it. The person receiving it. Now I build B2B outbound strategy, messaging and systems that earn replies. ⚡️ WHERE I'VE BEEN ⚡️ - 4 years selling on quota - 6 years in sales enablement and writing sales messaging for Upwork internally - Ran a B2B sales copywriting agency = dozens of companies including Fortune 500s - Today: I run an M&A firm where outbound is our lifeblood ⚡️ PROOF ⚡️ - $800K+ earned on Upwork, 6,400+ hours, 5.0 rating - Best recent sequences: 16% to 21% reply rates - $600M+ in enterprise value in the pipeline we've built ⚡️ CLIENTS SAY… ⚡️ "My team of ~30 BDRs saved hours of time that we would have otherwise spent writing our own sales sequences." “Adam has been an instrumental contributor to our company as not only a writer but also as an innovator in creative processes.” ⚡️ EVERYTHING IS CUSTOM ⚡️ My past failure defines how I work today. I previously built a one-size-fits-all copywriting subscription. It worked for some. But not all. Today, I treat no client the same because no single outbound playbook fits every company (don't trust anyone who says otherwise). A simple, low-ticket product needs a different approach than enterprise software. The first wins on sharp list building and an offer that's hard to ignore. The second needs that too... but with sophisticated strategies like detective work at the user level to build a pitch for decision makers. Every engagement starts with: Who you are. What you sell. Who you sell to. Then we work through: 🟢 Targeting: the list is the message. The right segments, timed to when the pain hits, built on signals and observations we can verify. 🟢 Offer: what makes saying yes easy, from new revenue to risk reversal. 🟢 Messaging: a sharp hook, the problem in your buyer's own words, objections handled before they come up. 🟢 Sequencing: short and respectful of your prospect's time. 🟢 Reply handling: fast follow-up and a second channel, so interested prospects actually book. 🟢 Deliverability: warmed inboxes, unique sends, and every domain monitored in real time. 🟢 Measurement: test big swings, track what matters, fix what breaks. 🟢 AI with judgment: AI gets you close. I handle the last stretch by hand. ⚡️ TWO WAYS TO WORK WITH ME ⚡️ 1) Just me: messaging strategy, cold email and sales sequences, sales and revenue enablement (scripts, talk tracks, rep coaching), and AI systems that produce sales copy at scale. I review and edit every line they produce. 2) Me + my (rockstar) team: everything above, plus the machine underneath. Research and signal tooling, list building, deliverability infrastructure, CRM builds, and lead routing. ⚡️ TOOLS ⚡️ Apollo, Clay, Instantly, HubSpot, Outreach, Salesloft, Highspot, custom web scraping, and more. ⚡️ NOT A FIT ⚡️ B2C. Brand, social, SEO, ad campaigns. ⚡️ PRICING ⚡️ Everything scoped custom: hourly, retainer, or performance-based. ⚡️ NEXT STEP ⚡️ Let’s connect. I'll be transparent if I'm a good fit.