Marcello A.

Do you need reliable, transparent and effective online advertising services? Then, I am the right person for you 👉 "Marcello is very knowledgeable when it comes to ad campaigns. I will definitely be working with him again." ⭐⭐⭐⭐⭐ "Marcello is extremely knowledgeable about Google Ads. He was a great coach and was able to help me tremendously. Do not hesitate to work with him." ⭐⭐⭐⭐⭐ These are just a few comments from satisfied clients; you can be the next one. Hi, I am Marcello; an online advertising expert with almost a decade of experience. I’m half German / half Italian and have worked with 100+ B2B and B2C clients, managing millions in ad spend across multiple platforms. I help businesses not only run ads, but build scalable marketing systems across performance, strategy, and execution. What I specialize in: 🚀 Performance Marketing (Meta, Google, LinkedIn, TikTok, Reddit) - Campaign setup, scaling, and optimization - Testing frameworks (creatives, audiences, offers) - Strong focus on CPA, ROAS, and conversion quality 📈 LinkedIn B2B Lead Generation & Authority Building - LinkedIn Ads + organic content strategy - Positioning for founders, consultants, and SaaS - Engagement, outreach, and inbound lead systems 🧠 Marketing Psychology, Neuromarketing & Audience Analysis - Deep understanding of decision-making, perception, and buyer behavior - Market and audience research to identify high-converting angles - Messaging, hooks, and offer optimization based on psychological triggers - Translating data into clear positioning and communication strategies 🛠 Technical Audits & Troubleshooting (Meta & Google) - Pixel, CAPI, tracking & signal quality - Feed / catalog diagnostics and optimization - Account structure, auction overlap, and performance bottlenecks - Meta & Google policy issues, suspensions, and recovery 🧩 Go-To-Market Strategy, Planning & Fractional CMO Support - Go-to-market strategy for new offers, products, or markets - Full-funnel planning (acquisition → conversion → retention) - Offer creation, pricing, and positioning - Channel selection and budget allocation - Acting as a fractional CMO / strategic partner for founders and teams DACH / German Market Expertise 🇩🇪 - Native-level German - Experience with 80+ businesses targeting or operating in DACH - Deep understanding of messaging, positioning, and conversion behavior in German-speaking markets Industries I’ve worked with include: 💅🏼 Beauty, Cosmetics & Skincare 🏗️ Construction 🛡️ Cybersecurity 🏟 Events 👜 Fashion, Clothing & Jewellery 📊 Fintech 🛋 Home & Living, Furniture & Interior Design 🏨 Hospitality 🏥 Medical, Health & Hospitals 🏠 Real Estate 🍲 Food & Beverage 🖥️ Software & Apps (SaaS) 🌿 Sustainability 🎥📚📖 Courses, Webinars & Education Platforms: Amazon Facebook & Instagram (Meta) Google & YouTube LinkedIn TikTok Reddit I combine analytical thinking + psychological understanding (neuromarketing) to not just run campaigns, but improve how your entire marketing system performs. I would be happy to provide you with any additional information ℹ️ Don’t hesitate to contact me. 🙋🏻‍♂️ I am available to work on your project! Looking forward to hearing from you 👋 Marcello Argenziano