James N.

Are you looking for a paid media expert who doesn’t just run ads — but drives real business growth? Most accounts don’t fail because of effort. They fail because of strategy. I’m a Google Ads Growth Strategist with 10+ years of experience building and optimizing high-performance paid media systems — from local lead generation to multi-million dollar omnichannel brands. I don’t just manage campaigns. I align paid acquisition with real business growth. What I Specialize In 🎯 Google Ads & High-Intent Lead Generation For local and service-based businesses, I build predictable inbound systems that generate: • Qualified phone calls • Booked appointments • Lower cost per acquisition • Market share growth Industries include contractors, law firms, medical clinics, home services, and professional services. My lead gen framework includes: ✔ Advanced keyword structuring ✔ Aggressive negative keyword sculpting ✔ Call tracking + CRM integration ✔ Mobile-first & call-only optimization ✔ Landing page CRO strategy ✔ Google Local Services Ads strategy ✔ Google Business Profile synergy The focus is simple: Less waste. More qualified leads. Better margins. 📈 Performance Scaling for Growth-Stage & Enterprise Brands Beyond local lead gen, I’ve led performance strategy across: • Google Ads portfolios exceeding $1M+ monthly • Amazon PPC & DSP • Walmart Connect, Target, Instacart Retail Media • CTV & programmatic brand initiatives • Cross-channel attribution & regression modeling Notable outcomes: • Improved Google Ads ROAS by ~70% YoY • Increased revenue while reducing ad spend by 34% • Increased Amazon revenue 75% while cutting ad spend 50% • Improved retail media ROAS from 499% to 826% • Built scalable forecasting models with 5–10% variance accuracy Translation: I understand both high-level growth strategy and hands-on campaign execution. What Makes My Approach Different Most freelancers optimize inside the ad account. I optimize the entire growth system. That includes: • Conversion tracking accuracy • Attribution clarity • Contribution margin awareness • Forecasting & budget planning • Landing page conversion flow • Cross-channel performance impact I’ve partnered closely with finance, CRM, merchandising, and executive teams to ensure paid media supports long-term profitability — not just short-term metrics. AI & Analytical Edge I actively leverage AI-driven tools and automation to: • Improve keyword & search term analysis • Identify scaling opportunities faster • Enhance bid strategy decision-making • Improve reporting clarity • Reduce inefficiencies in campaign structure But I don’t rely on automation blindly. Data informs strategy — strategy drives performance. Who I’m Best For ✔ Businesses spending $3k–$100k+/month on Google Ads ✔ Companies serious about performance improvement ✔ Brands looking for strategic input, not task execution ✔ Owners who want clarity around ROI and growth modeling If you’re looking for someone to simply “run ads,” there are many options. If you want a strategic partner who can improve performance and build a scalable paid acquisition engine — let’s talk.