Dave M.

I've spent 16+ years as a professional direct-response copywriter — sales pages, email, video scripts, direct mail, you name it. The last 4+ years, that work has increasingly meant not only using AI to speed up research and drafting but also building and running AI content operations from the inside: prompts, workflows, quality standards, and the judgment layer that keeps AI output from reading like everyone else's - or a moron’s. That's where I live now… helping brands/businesses close the gap between having AI tools and getting AI results. AI is not replacing copywriters. Not if you're smart about it. in addition to developing and implementing AI content strategy, I can create the visuals that go with the copy. Make no mistake, though - without the judgment, editing/revision experience, and understanding of direct response principles that an experienced DR copywriter has, AI copy = AI slop. Funnels, landing pages, sales pages, advertorials, email sequences, video ad scripts, static ad copy. I've worked across health, supplements, kids' products, ecommerce, and digital offers. Pair copy expertise with AI-generated visual creative + AI content strategy, and I can lay out the strategy and then hand you a complete set of assets, from all parts of a sales funnel to the visuals that go along with it. For clients running paid social, that's one less bottleneck. Here's what I bring that most copywriters can't: → Deep direct response training. I don't write "creative." I write to convert. → Full-funnel thinking. I understand how a cold traffic ad connects to a lander connects to a sales page connects to an upsell. Every piece serves the whole. → AI content strategy and implementation. Automate what you want while making sure the final product passes the human test. → Brand voice fluency. I've been hired not just to write, but to protect and define the voice of brands from day one — then make sure every outside team stays on-brand. → AI-accelerated output. Static ad packs that used to take weeks, I can turn around fast — without sacrificing quality. What I work on: • Landing pages & advertorials • Sales pages & VSLs (scripts) • Comprehensive content strategy • Static ad creative (copy + AI visuals) • Website copy audits & rewrites • Brand voice guides • Email sequences • Video ad scripts (30–90 sec) • Creative strategy & ad briefs If you need words that work — and assets that are ready to run — let's talk. === Here's what others say about my work === "I really like your web blast I thought it was very well done." ~ Steve L. "The results from our newsletter - our click rate and conversions were great! Kudos!" ~Michelle S. "Really talented writer. No hesitation with this pro." ~ Bob L. "In my many years on Upwork, dave is the BEST writer I've worked with. Any writing-related job I threw at him he handled with the utmost expertise!" ~Special Leads "As always, Dave delivers exceptional work! Will work with him again." ~Jozette P. "Dave does exceptional work. Highly recommended." ~Mike C. "Best copywriter I know. His visual skills are top-notch now too thanks to AI." ~Alex G. ==== Now it's your turn to see what I can do for you. Best, Dave