Frank E.

I'm a programmatic campaign manager with 5+ years of experience at a leading global agency, managing 6-figure monthly ad budgets for Fortune 500 brands and high-growth businesses worldwide. Whether you need full campaign execution, DSP seat access, curated deals for an ongoing campaign, or strategic consulting to build out your agency's programmatic arm- I handle everything from strategy to post-campaign attribution. What Sets Me Apart: -Direct DSP Seat Access: Skip high platform minimums with access to leading DSPs. -Curated Premium Inventory (PMPs): I hold direct Curator seats across major SSPs (Equativ/Maestro, PubMatic, Index Exchange, Magnite, Xandr) to run invite-only private marketplace deals. That way, completely bypassing low-quality open-market inventory. -Full Channel Spectrum: Expertise across Display, Native, YouTube Select, CTV (Netflix, Prime Video, BVOD), Digital Out-of-Home (DOOH), Audio, and Twitch. -Automations: Take your existing programmatic workflow to the next level with custom scripting that automates DSP reporting, account manager-to-adops communication, campaign optimization, and more. -DSP Mastery & Technical Depth I've managed 1,500+ performance and branding campaigns across every major platform: Core DSPs: DV360, The Trade Desk, Amazon DSP, Yahoo/Verizon, Adform, Xandr, StackAdapt, Teads, Taboola, Sage & Archer, Active Agent, Basis. Brand Safety & Quality: Rigorous implementation of IAS, DoubleVerify, and custom first-party data activations to eliminate ad fraud and minimize wasted spend. I have built my own brand safety tools inspired by market leaders for more in-depth quality control of every impression. End-to-End Programmatic Services Strategy & Planning: Channel selection, realistic KPI alignment, reach forecasting, and budget optimization. Setup & Execution: Platform configuration, 1st/3rd-party data onboarding, tracking tags, and creative trafficking. Daily Optimization: Real-time bid adjustment, frequency capping, inventory curation, and CPA/ROAS reduction. Transparent Reporting: Custom dashboards, mid-campaign checks, and comprehensive end-of-campaign analysis with actionable recommendations for future flights. Agency White-Label & Consulting: Workshops, onboarding, and complete blueprinting for agencies looking to launch in-house programmatic services. I pride myself on clear, proactive, and transparent communication. Let’s hop on a call to discuss more!