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Ammar A.
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Ammar A.

Real Estate Lead Generation | Meta Ads, GoHighLevel & AI Systems

7 years in Real Estate Marketing and automations. 100+ projects delivered all 5 stars, every hour logged and visible in my work history below. MBA in digital marketing. Two things kill real estate campaigns. Ads that reach people three years from moving, and leads that sit until Tuesday before anyone calls. Most agencies fix one and ignore the other, which is why the ad account gets blamed and the budget gets cut. I do both. Meta ads built around real buying and listing intent, then every lead contacted in under 60 seconds and tracked to the closing. Live in 30 days. SOUND FAMILIAR? Your ads get form fills, but they are browsers and neighbors checking their home value Cost per lead started fine and has climbed every month since Leads come from Meta, your IDX site and a portal, and none of them talk to each other Your agents say the leads are junk. Your marketer says nobody follows up. Both are half right. You have spent five figures on Meta and still cannot point to the closing it paid for WHO I WORK WITH Brokerages, teams, agents doing real volume, new construction and off-plan developers, and property management companies. WHAT I BUILD 1. Meta ads, built properly. This is the engine and where most of my time goes. 2. Offer and hook first. "Search homes here" does not work anymore. Home valuation, off-market access, 3. development launches, EOI campaigns, buyer workshops, whatever fits your market. 4. Creative volume. Multiple angles tested monthly, not one listing video run until it dies. 5. Separate buyer and seller campaigns. They are different people with different objections. 6. Lead forms or landing pages, whichever converts better, with qualifying questions built in so you stop paying for tire kickers. 7. Pixel and Conversions API set up correctly, so Meta optimizes toward people who book, not people who click. 8. Retargeting for people who engaged but did not convert, usually the cheapest volume you have. 9. Google Ads where it earns its place. High-intent searches like "sell my house fast" or your development name. Meta creates demand, Google captures it. Not everyone needs both, and I will tell you if you do not. 10. A setter that never sleeps. AI follow-up on SMS, email and WhatsApp. First touch inside 60 seconds, qualifying questions asked, showing or listing appointment booked before your agent picks up the phone. Speed to lead is the game. 11. A CRM your agents will actually use. Full GoHighLevel build: buyer and seller pipelines, long-term nurture for the 6 to 12 month leads, round-robin routing, calendar sync, and integration with your existing CRM. 12. Numbers you can trust. One dashboard: source, cost per qualified lead, appointment rate, and closings by campaign. You will know which dollar produced which deal. THE 30-DAY BUILD Week 1 - Foundation. Audit of your ad account, lead sources and past conversion data. Offer and hook locked. Pixel and Conversions API installed. We define "qualified" in writing so nobody argues later. Week 2 - Live. Buyer and seller campaigns launched with the first creative batch. GoHighLevel built, AI qualification and booking connected to your calendar. Leads start coming in and getting contacted the same week. Week 3 - Tighten. Kill the losing angles, feed budget to the winners, fix what the follow-up gets wrong. Dashboard live. Week 4 - Hand over and scale. Agents trained on the pipeline and booking flow. Second creative batch in testing. We push volume up and cost per lead down. From day 30 it is ongoing optimization, new creative monthly, and scaling against the numbers. THE ECONOMICS Take your average commission and your close rate on converted leads. At a $250K average sale price, one extra closing a month covers this several times over. We will run your actual numbers on the call before you commit. Ad spend is separate from my fee and goes straight to Meta. I never touch it. WHO THIS IS FOR You are already spending $500 to $20K a month on ads and you want the whole engine built, not one campaign tested. If you want someone to boost a listing post on a $100 budget, I am not your guy, and I will say so on the call instead of taking your money and disappointing you two weeks in. More importantly: I run my own real estate marketing agency. These campaigns run every day on my own ad budget, for my own clients. When I tell you a seller angle works, it is because I watched it produce appointments last week, not because I read it in a case study. NEXT STEP Message me with your ad account numbers or book a call through my profile. We will look at what your market and budget realistically support and map out the build. If I do not think I can deliver, I will tell you before you spend anything. Not ready for the full build? Ask me about a fixed-scope Meta ad account and CRM audit first.

🇵🇰Hafizabad, Pakistan$30/hr100% JSS4.76 (33)Since Dec 2017
GlobeUpwork

Earnings and projects

MRR
$4.8k

Last 6 months ÷ 6

World#5,807 / 412k
🇵🇰Country#577 / 52.9k
Revenue, last 30 days
$4.3k

Last 6 months: $29k

World#7,261 / 412k
🇵🇰Country#778 / 52.9k
Total earnings
$150k

Billed in all: $157k

World#23,605 / 412k
🇵🇰Country#1,779 / 52.9k
Per project
$1.2k

$514 in the last 6 months

World#108,833 / 412k
🇵🇰Country#9,403 / 52.9k
Projects, last 6 months
56

Across 59 contracts

54% fixed46% hourly
World#759 / 412k
🇵🇰Country#189 / 52.9k
Projects in all
122

Across 133 contracts

50% fixed50% hourly
World#21,214 / 412k
🇵🇰Country#3,103 / 52.9k

Earnings, last 30 days

$157k+$4.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$152.5k$155.0k$157.5kOct 8Oct 23Nov 7

Skill rankings: Top 0.34% in Real Estate Video

Top 1% in 11 of 20 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 2Real Estate Video596 freelancers · 🇵🇰 #2Top 0.34%
  2. #6Real Estate Lead Generation1,080 freelancers · 🇵🇰 #3Top 0.56%
  3. #6Real Estate Marketing700 freelancers · 🇵🇰 #2Top 0.86%
  4. #9Real Estate Virtual Assistance1,691 freelancers · 🇵🇰 #4Top 0.53%
  5. #29Real Estate4,691 freelancers · 🇵🇰 #6Top 0.62%
  6. #36Instagram Ad Campaign1,727 freelancers · 🇵🇰 #6Top 2%
  7. #42Internet Marketing2,544 freelancers · 🇵🇰 #6Top 2%
  8. #66Social Media Content Creation8,420 freelancers · 🇵🇰 #2Top 0.78%