Kaan Y.

Are you a DTC founder spending $50K–$1M+/month on paid social and still bottlenecked by creative? I run the creative engine behind performance-marketing brands. I design the strategy, write the scripts, build the production system, and manage the output, so your media buyers get a steady flow of tested, ready-to-scale creative instead of waiting on a queue. Who I am 11 years in performance-marketing video, the last 2 as Head of Creative for a media company managing brands at ~$1M/month in Facebook ad spend. I came up through long-form VSL production for DTC supplement brands at Apex Labs, Aeons, Dr. Sister Skincare, Tactical Pure X which is why my strategy is grounded in what actually converts, not theory. My work has generated $5M+ in tracked revenue and helped a brand sell 1M+ units in under 12 months. Today I own the full creative pipeline end-to-end: competitor research → angle and hook strategy → script → production management → QC → handoff to media buying. In 2026 I rebuilt that pipeline around AI, so a new product's full creative package, VSL, hook variations, short-form cutdowns — ships in days, not weeks, without a large editing team. What I deliver ✅ Creative strategy — competitor & angle research, hook frameworks, offer positioning, and a testing roadmap tied to your ROAS/CPA targets ✅ VSL & ad scripts — direct-response structure, sales psychology, and modular architecture built for A/B testing from day one ✅ Production systems — AI-powered workflows (Veo, Higgsfield, ElevenLabs, custom automation) that cut production cost and turnaround by a multiple, not a percent ✅ Creative direction & QC — I brief, review, and approve every asset so what goes live matches the strategy ✅ Creative ops — briefs, SOPs, QC checklists, and automation (ClickUp, n8n, review and approval tooling) so your team runs without a bottleneck ✅ Media-buying alignment — naming conventions, iteration loops, and creative reporting that close the feedback gap between buyers and creative How I work Most creative freelancers hand you a file. I hand you a system: a documented, repeatable process for turning a product into a tested creative library, and I run it until your team can. You get the assets and the machine that produces them. Best fit DTC supplements, health, fitness, survival tools, gadgets, devices. Brands already spending on paid social who need creative velocity and higher hit rates Founders who want a senior creative lead without a full-time hire, fractional Head of Creative or monthly retainer Selective revenue-share partnerships for the right brand Let's talk Send me your current best-performing ad and your target CPA. I'll tell you exactly what I'd change, what I'd test first, and what it would take to turn it into a repeatable system.