Mihaela F.

CHANNEL MARKETING & MDF THAT ACTUALLY GENERATES PIPELINE I help technology vendors, MSPs, resellers, system integrators and cloud partners turn MDF (marketing development funds) and partner marketing budgets into campaigns that create measurable pipeline. I have 15+ years of experience in the IT channel ecosystem, working across vendor, partner and agency environments in EMEA, North America and APAC. And I understand a problem I see repeatedly: The challenge isn't always getting access to marketing funds. It's knowing what to do with them. Partners receive MDF, vendor funding or co-marketing support, but often lack the strategy, resources or execution capability to turn that investment into real demand. That's where I come in. I connect the entire partner marketing journey: Vendor Funding → Strategy → Campaign → Execution → Leads → Pipeline → ROI MDF & VENDOR FUNDING One of my specialist areas is helping technology partners turn available vendor funding into structured marketing programmes. I can help with: • MDF strategy and campaign planning • Vendor funding activation • MDF campaign proposals and business cases • Campaign concepts and GTM plans • Budget allocation and campaign planning • Partner marketing plans • Campaign execution • Lead-generation programmes • ROI and pipeline reporting • Post-campaign reporting and optimisation I don't believe MDF should become a collection of disconnected marketing activities. It should be treated as an investment designed to create measurable business outcomes. CHANNEL GTM & PARTNER MARKETING I design and execute channel marketing programmes that connect vendor objectives with what partners actually need to generate demand. My work includes: • Channel go-to-market strategy • Partner recruitment campaigns • Partner activation programmes • Co-marketing campaigns • Partner demand generation • Account-based marketing campaigns • Partner enablement • Webinar and event campaigns • Social and email campaigns • Landing pages and campaign messaging • Lead follow-up programmes • Campaign reporting and optimisation I can work at strategic level or take responsibility for the execution. So if you already know what you want to achieve but don't have the resources to make it happen, I can step in and run the programme. DEMAND GENERATION FOR TECHNOLOGY COMPANIES Tech is my sweet spot. I've spent my career marketing within the technology ecosystem, including: • Cloud computing • Cybersecurity • SaaS • AI • DevOps • IT infrastructure • Data and storage • IoT • MSP services Because I understand the channel, I don't need weeks of explanation to understand the relationship between: Vendor → Distributor → MSP / Reseller / SI → Customer That means we can get to the campaign strategy much faster. WHAT YOU CAN HIRE ME FOR You don't need to hire a full-time channel marketing team. You can bring me in for a specific challenge. MDF Strategy & Activation Have vendor funding available but aren't sure how to use it? I can help build the campaign strategy, proposal, execution plan and measurement framework. Partner Demand Generation Campaign Need pipeline? I'll help create a campaign that connects your target audience, message, offer, channels and follow-up strategy. Channel GTM Strategy Launching a product, entering a market or trying to activate partners? I'll help turn the objective into a practical partner GTM plan. Partner Recruitment Campaign Need MSPs, resellers or SIs? I can develop the positioning, targeting, outreach and campaign framework for acquiring new partners. Fractional Channel Marketing Need senior channel marketing expertise without hiring another full-time employee? I can plug into your existing marketing, channel or partner team and help move programmes forward. WHO I WORK BEST WITH I work particularly well with: • Technology vendors • SaaS companies • Cloud partners • Microsoft, AWS and Google ecosystem partners • MSPs • Resellers • System integrators • Distributors • Channel and alliance teams • Technology companies building partner programmes WHY CLIENTS WORK WITH ME I'm not a generalist marketer trying to learn the channel. I understand the complexity of partner ecosystems, MDF, vendor requirements, channel sales, co-marketing and the constant challenge of proving marketing ROI. My approach is simple: Start with the commercial outcome. Then work backwards into the audience, offer, campaign, channels, partner activation and ROI. A Sales Leader I worked with described it this way: “Mihaela was very focused, structured and dedicated. She worked well with our partners, providing creative ideas to further maximise our exposure and pipeline. She contributed greatly to our channel marketing strategy.” Send me a message with: 1. Who you're trying to reach 2. What you're trying to achieve 3. What vendor/MDF funding you have available I'll help identify where the opportunity sits.