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Desi S.
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Desi S.

Fractional CFO, Franchise & Hospitality Expert

I am the current Founder & CEO of Sweetberry, a healthy fast-casual chain with locations across the United States. This is currently my 2nd National Restaurant Chain, as I exited my first one with a buyout. I have opened over 30 corporate/franchise restaurants over the past ten years. I frequently speak at restaurant conferences about scaling chains and restaurant technology. In 2020 I won QSR's Top 40 Emerging Concepts and Fast Casuals Top 100 Movers and Shakers. You can Google my name, "Desi Saran," for reference. FastCasual.com and Entrepreneur.com have recognized Sweetberry as 2020's hottest startup fast casuals, 2019 Franchises of the Future, and 2020 Top 100 Movers & Shakers. I am on here looking to help and advise startups, restauranteurs, and business owners. I can provide a wealth of knowledge on starting from scratch, structuring companies, brand development, marketing, tech infrastructure, marketing, finance, franchise, etc. For restaurant expertise, I can help with everything from interior design, commercial real estate, menu engineering, and financial modeling to franchising and growth.

🇺🇸East Brunswick, United States$200/hr100% JSS5.00 (31)Since Dec 2017
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Earnings and projects

MRR (estimate)as of Sep 9
≈$183

An estimate from an earlier read

World#116,466 / 412k
🇺🇸Country#16,197 / 62.1k
Revenue, last 30 days
—

Last 6 months: $1.1k

Total earnings
$36k

Billed in all: $38k

World#97,226 / 412k
🇺🇸Country#17,034 / 62.1k
Per project
$583

$220 in the last 6 months

World#168,643 / 412k
🇺🇸Country#28,531 / 62.1k
Projects, last 6 months
5
20% fixed80% hourly
World#41,746 / 412k
🇺🇸Country#5,872 / 62.1k
Projects in all
62

Across 69 contracts

58% fixed42% hourly
World#48,997 / 412k
🇺🇸Country#7,506 / 62.1k

Earnings, last 30 days

$37.8kNo reading in this rangeBilled in all by Aug 28, 2026, the last reading before this range
$37.0k$37.5k$38.0k$38.5kNo dataOct 8Oct 23Nov 7

No reading in this range. Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 21% in Food

Ranked by MRR among everyone on Upwork with the skill.

  1. #9Franchise24 freelancers · 🇺🇸 #6Top 38%
  2. #30Restaurant94 freelancers · 🇺🇸 #10Top 32%
  3. #34Restaurant Menu93 freelancers · 🇺🇸 #8Top 37%
  4. #42Food202 freelancers · 🇺🇸 #3Top 21%
  5. #42Restaurant & Bar Design135 freelancers · 🇺🇸 #12Top 31%
  6. #56Retail Design155 freelancers · 🇺🇸 #14Top 36%
  7. #70Retail272 freelancers · 🇺🇸 #11Top 26%
  8. #96Retail & Consumer Goods313 freelancers · 🇺🇸 #32Top 31%