Desi S.
Fractional CFO, Franchise & Hospitality Expert
I am the current Founder & CEO of Sweetberry, a healthy fast-casual chain with locations across the United States. This is currently my 2nd National Restaurant Chain, as I exited my first one with a buyout. I have opened over 30 corporate/franchise restaurants over the past ten years. I frequently speak at restaurant conferences about scaling chains and restaurant technology. In 2020 I won QSR's Top 40 Emerging Concepts and Fast Casuals Top 100 Movers and Shakers. You can Google my name, "Desi Saran," for reference. FastCasual.com and Entrepreneur.com have recognized Sweetberry as 2020's hottest startup fast casuals, 2019 Franchises of the Future, and 2020 Top 100 Movers & Shakers. I am on here looking to help and advise startups, restauranteurs, and business owners. I can provide a wealth of knowledge on starting from scratch, structuring companies, brand development, marketing, tech infrastructure, marketing, finance, franchise, etc. For restaurant expertise, I can help with everything from interior design, commercial real estate, menu engineering, and financial modeling to franchising and growth.
Earnings and projects
An estimate from an earlier read
Last 6 months: $1.1k
Billed in all: $37,845$38k
$220 in the last 6 months
Across 69 contracts
Earnings, last 30 days
No reading in this range. Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: Top 21% in Food
Ranked by MRR among everyone on Upwork with the skill.
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