Christa B.

I help founder-led consumer brands make better marketing decisions that drive profitable growth. Over the past 17 years, I've worked with Fortune 500 companies, global consumer brands, and high-growth DTC businesses, helping leadership teams identify, prioritize, and execute the marketing initiatives that create the greatest commercial impact. As a Fractional CMO, I partner with founders to align brand, customer experience, merchandising, lifecycle marketing, partnerships, analytics, and creative into one commercial strategy. Whether leading product launches, customer retention, executive reporting, or cross-functional teams, my role is the same: bring clarity, alignment, and measurable business results. Recent Results • Increased eCommerce sales 53% while reducing promotional discounting 88% • Increased subscription conversion 326% • Improved website conversion 100% • Grew an existing eCommerce business from $7M to $27M in one year by optimizing the customer experience and retention strategy rather than increasing advertising spend. • Increased social engagement 223% Whether stepping into an early-stage startup or an established consumer brand, my goal is the same: create alignment, simplify decision-making, and help marketing become a stronger driver of business growth.