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David M.

David M.

Performance Marketer Who Scales Lead Gen & eCommerce to Profit

I help brands turn paid social into a predictable revenue channel—not just traffic. Most businesses running Meta or TikTok ads aren’t struggling because of budget… they’re struggling because of poor structure, weak creative strategy, and no real testing system. That’s where I come in. I currently manage $50k–$120k/month in ad spend across: Lead generation (law firms, service-based businesses) eCommerce brands My focus is simple: 👉 Lower acquisition costs 👉 Improve conversion rates 👉 Scale what’s already working What I typically help clients fix: High CPA / inconsistent lead flow Ads that stop performing after a short period Poor creative testing (guessing instead of structured testing) Scaling issues after initial success What working with me looks like: Full-funnel ad strategy (not just campaign setup) Structured creative testing systems Performance-driven campaign builds Clear reporting focused on revenue—not vanity metrics Core Services: Meta & TikTok Ad Management Lead Generation Strategy eCommerce Scaling Creative Strategy + Testing Account Audits & Restructuring If you're looking for someone to just “run ads,” I’m probably not the best fit. But if you want someone who understands how to turn paid social into a consistent growth channel, let’s talk. — David

🇺🇸Decatur, United States$75/hr100% JSS4.98 (24)Since Jan 2018

Earnings and projects

MRR
$25

Last 6 months ÷ 6

World#162,550 / 412k
🇺🇸Country#21,551 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $148

Total earnings
$11k

Billed in all: $11k

World#187,122 / 412k
🇺🇸Country#30,080 / 62.1k
Per project
$200

$148 in the last 6 months

World#264,581 / 412k
🇺🇸Country#41,772 / 62.1k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
56

Across 59 contracts

42% fixed58% hourly
World#54,551 / 412k
🇺🇸Country#8,323 / 62.1k

Earnings, last 30 days

$11.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$11.0k$11.2k$11.4k$11.6kOct 8Oct 23Nov 7

Skill rankings: Top 34% in Ad Copy

Ranked by MRR among everyone on Upwork with the skill.

  1. #43Snapchat Marketing113 freelancers · 🇺🇸 #8Top 38%
  2. #239Audience Segmentation & Targeting476 freelancers · 🇺🇸 #44Top 50%
  3. #362Campaign Setup749 freelancers · 🇺🇸 #29Top 48%
  4. #633Ad Copy1,861 freelancers · 🇺🇸 #173Top 34%
  5. #829Ad Creative1,402 freelancers · 🇺🇸 #75Top 59%
  6. #877Campaign Optimization1,751 freelancers · 🇺🇸 #89Top 50%
  7. #1,137YouTube Marketing2,620 freelancers · 🇺🇸 #101Top 43%
  8. #1,277Website Optimization2,664 freelancers · 🇺🇸 #134Top 48%