Imogen B.

I am a multi-disciplinary researcher.  Accredited social, user and market researcher with demonstrated experience using qualitative research methodologies. You can call me an insight strategist, or a cultural researcher. Proficient in qualitative data analysis software such as NVivo, Caplena and MAXQDA; experience in private practice as a qualitative researcher, and research consultant within the realms of transport, education, healthcare, housing and FMCG; proven capability to translate data analysis skills across contexts; expertise in conducting user research to uncover latent needs and pain points. Experience in designing and conducting user interviews/semi-structured interviews and focus groups (80+ hours of moderation experience); expertise in survey design, implementation and interpretation; capable of translating qualitative data into engaging and digestible public-facing mediums, such as infographics. Hard technical skills in Dovetail, NVivo, MAXQDA, and Caplena. Published in the Journal of Social Media in Society. 𝑹𝒆𝒄𝒆𝒏𝒕 𝒄𝒂𝒓𝒆𝒆𝒓 𝒉𝒊𝒈𝒉𝒍𝒊𝒈𝒉𝒕𝒔: ✧ Assessing the social and economic impact of a major London carnival for a local council ✧ Exploring men's attitudes to skincare across global markets for a global skincare brand ✧ Assessing the impact of a major humanitarian relief fund for a rights-based consultancy ✧ Testing campaigns that showcase the impact of junk food ads on young people for a charity ✧ Analysing the priorities of the current UK Labour Party for a communications consultancy