Cole L.

Sr Meta Ads Manager | Media Buying/Paid Social

I'm a senior media buyer with 10 years in paid social, from startups to Fortune 500 brands, currently managing $7-10K a day in ad spend. Meta is where I live. Let me save us both some time. NOT A FIT: You have the strategy set, the creative handled, and you need hands on a keyboard to duplicate campaigns and move budgets. There are cheaper options and you should take them. A FIT: You want a paid social lead you can step back from and trust. I take the whole function: strategy, campaign architecture, creative testing, reporting. You stay as involved as you want to be, and nothing falls apart when you're not looking. What you get: ▸ Campaign structure that fits your business. I build around your catalog, your margins, and your funnel, whether that means Advantage+ catalog campaigns, tiered SKU prospecting and retargeting, or a simple broad setup. I don't copy paste the same structure into every account I touch. ▸ Creative testing that actually runs. New concepts go into the account every week, and I track which hooks and angles win so the creative gets sharper every month instead of going stale. I also only write claims we can back up, which your legal team and your customers will both appreciate. ▸ Honest attribution. I read Triple Whale, MER, and blended ROAS alongside what Meta reports, so you know what's actually driving revenue. When the platform takes credit it didn't earn, I'll be the one to tell you. ▸ Reporting that respects your time. You'll always know what we spent, what came back, what we tested, and what's next. I send an agenda before every call so nobody sits through a meeting wondering why they're there. Want someone who will own your ad performance and help you scale? Send me a message about what you're selling and your goals. I'll tell you honestly if I can help and what it takes. Specialties: Media Buyer • Paid Social • Meta Ads • Facebook Ads • Instagram Ads • Ads Manager • Advantage+ • Creative Strategy • Creative Testing • Offer Testing • Cold Traffic • Retargeting • Scaling • Ecommerce Growth • Performance Audits • Attribution • MER • Blended ROAS • Triple Whale