Lucy K.
Fractional Marketing Director | Building Lead Gen & Marketing Systems
"Our message sounds like everyone else's." "Nobody is steering our marketing." We can't see what's working, and marketing and sales don't connect." If this sounds like you, then let's work together! I have successfully completed engagements spanning marketing strategy and execution, lead generation, connecting marketing with sales and operations, developing market positioning and brand messaging. For the past two years, I've been the Fractional Marketing Director for a management consulting firm serving CEOs of asset-heavy businesses including construction and manufacturing. I've also worked in wellness, hospitality, real estate, and e-commerce. I bring exceptional project management skills to every marketing engagement, and planning, budgeting, and stakeholder management are part of every project. Send me a message with your website and social links and we can setup a free discovery call to talk through scope and timelines!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.3k
Billed in all: $267,061$267k
$1.3k in the last 6 months
Across 37 contracts
Earnings, last 30 days
Skill rankings: Top 16% in Persona Development
Ranked by MRR among everyone on Upwork with the skill.
- #15Persona Development95 freelancers · 🇺🇸 #9Top 16%🇺🇸#9 of 45
- #34Messaging Framework124 freelancers · 🇺🇸 #20Top 27%🇺🇸#20 of 73
- #54Brand Naming249 freelancers · 🇺🇸 #20Top 22%🇺🇸#20 of 76
- #82Sales Enablement248 freelancers · 🇺🇸 #41Top 33%🇺🇸#41 of 132
- #89Customer Acquisition Strategy237 freelancers · 🇺🇸 #23Top 38%🇺🇸#23 of 71
- #175Audience Segmentation & Targeting476 freelancers · 🇺🇸 #37Top 37%🇺🇸#37 of 96
- #260Brand Positioning909 freelancers · 🇺🇸 #83Top 29%🇺🇸#83 of 300
- #337Content Calendar900 freelancers · 🇺🇸 #44Top 37%🇺🇸#44 of 146