Stephen C.

PROFILE A marketing and branding strategist with an outstanding track record in the design and management of comprehensive demand generation programs that link original product and service vision to success in their marketplace. A participant in industry conferences, seminars and webinars to deliver insight and depth of experience in the video, IoT, SaaS, security, and specialist design services domains. Marries branding, design, campaign management and data driven program optimization with a strong technology and tools background to drive effective competitive positioning. HIGHLIGHTED SKILLS - Devising product and service market growth strategies using the fullest range of marketing techniques. - Refining brand platforms and value propositions to help create effective messaging. - Creative use of multiple channels for effective messaging to target market segments. - Design and of martech infrastructure to support effective campaign execution and tracking of marketing KPIs. - Configuration and management of marketing automation/CRM tools such as Hubspot and Salesforce. - Content development and editorial management for a full range of emails, blogs, web pages, white papers, presentations and company collateral. - Expertise with company cultural development through internal communications and engagement. PROJECTS - Full online marketing and campaign management for leading SaaS vendor in the smart buildings space. - Marketing strategy and content development for innovative IoT product offering. - Marketing and branding strategy for SaaS video security venture. - White paper and blog development for major cloud services platform. - Hubspot and Salesforce campaign automation and reporting. LINKEDIN Profile under srchristian, HTM Solutions lists additional previous work history and project examples.