Ian H.

Former Facebook consultant: $750M+ career Meta ad spend, 1M+ leads and work connected to Coca-Cola, Ferrari & Aston Martin. Meta & Facebook Ads lead generation, media buying and scaling; $8K to $50–60K/day, CPL down 50%. For 14+ years, I've personally built, managed, optimized and scaled Facebook and Instagram advertising campaigns that generate qualified leads, booked appointments and paying customers — not just cheap clicks. I combine that hands-on advertising expertise with over 30 years of commercial and business experience. Expert-Vetted | Top Rated Plus | 100% Job Success SELECTED RESULTS • Wealth management: CPL reduced from $75 to $35, generating 260+ prospects per month with $500K+ in investable assets. • Tax advisory: qualified leads increased from 50 to 125 per week, with CPL down 30%. • Scaling: account stuck at $8K/day taken to the client's $25K/day target within days, later reaching $50K–$60K/day, with CPL down 50%. • Business lending: 30% of leads submitted an application, 69% of applications received an offer, 34% of offers funded. "In only one hour he detected all our problems and gave us exact step by step recommendations to follow." — Client review "First and foremost he is a business strategist." — CEO, business loan company META & FACEBOOK ADS MANAGEMENT Hands-on media buying and lead generation, built around your offer, audience, qualification criteria and sales process. • Facebook & Instagram Ads campaign build, launch and management in Ads Manager • Media buying, budget allocation, testing and scaling • Lead generation, lead forms and qualification informed by your sales team's feedback • Creative strategy, hooks, ad copy and UGC scripts • Retargeting, optimization and clear performance reporting FACEBOOK ADS AUDITS & META ADS AUDITS When costs rise, leads dry up or performance stalls, I examine the account and the full path from ad to sales conversation: offer, message, audience, creative, lead form, landing page, follow-up and sales process. This includes campaign structure and creative testing following Meta's Andromeda changes, rising CPLs and CPMs, rejected ads and restricted accounts. You receive clear findings and practical priorities, with implementation and ongoing management available where agreed. INDUSTRIES & REGULATED ADVERTISING Financial services is where much of my strongest work sits: wealth management, financial advisers, business lending, mortgages, insurance and tax advisory. I also run lead generation for B2B, professional services and other high-ticket businesses. Regulated advertising is a strength: • Special Ad Category campaigns and restricted targeting • Compliant ad copy and creative • Rejected ads, account restrictions and account health • Policy-safe account structure EXPERIENCE BEHIND THE RESULTS My commercial background includes helping grow my family's company into the UK's number-one vacation resort, later sold for over $20M, and advising a major North American tourist attraction on sales and marketing. SCOPE I provide creative strategy, copy, UGC scripts and creative briefs. Design, video editing and finished ad assets are agreed separately before work starts. I advise on landing pages and funnels but don't build websites. HOW WE START A paid consultation or fixed-scope Facebook Ads audit, then we agree the scope of any management. You work directly with me, never a junior team. A GOOD FIT • An established offer, an ad budget and a team ready to handle enquiries • A focus on qualified prospects, appointments and commercial outcomes • A need for experienced judgment and clear communication Send me your business, monthly ad budget and what is or isn't working. I'll give you a direct assessment of where I can help. MBA | Three-time author, including a #1 bestseller | Hall of Fame inductee, 2009