Sureshrajan P.

Your ads look profitable in Meta. Shopify tells a different story. Google claims the same sales. So which channel is really bringing new customers, and where should the next dollar go? Most DTC brands can't answer that. It's usually why growth stalls. I'm Suresh, founder of Ecom Ignite. We run paid ads for Shopify and ecommerce brands, and measures them properly. We've scaled 40+ DTC brands across the US, UK and India on Meta, Google and Amazon. We also built our own measurement platform, because we were tired of guessing. 📈 WHAT THIS LOOKED LIKE FOR CLIENTS A US wall plates brand was growing, but every new order cost more. Over 3 years, order volume tripled while cost per purchase held at $25-27. We also built their Amazon channel from $0 to $60K+ a month. A UK fashion brand lost its gains every off-season. We set a spend floor that protected performance through the quiet months. 28 months in, blended ROAS stood at 7.3x. A nearly 100-year-old heritage ethnic-wear brand with a high order value needed online reach without burning margin. In 9 months the store did about $2M in revenue at 13.2x blended ROAS. Our own brand had ads eating 29% of revenue. Three years of full-funnel work later, revenue was up 117% and marketing cost was down to 17.9% of revenue. Brand building lifted branded search about 10x and Amazon search by 250%. Sales the ad platforms never credited. 🎯 HOW WE RUN YOUR ADS In most categories, only about 10% of your audience is ready to buy today. The other 90% will buy later, from whichever brand they already know. Most accounts fight over that 10%, and that ceiling arrives fast. We run the whole journey: - Reach the 90% on YouTube and Meta before they start searching - Capture the 10% on Google Search, Shopping, PMax and Amazon - Bring visitors back with messages that match where they are Creative and budget are planned around your calendar: launches, seasons, best-selling products and peak sales windows. 🔍 WHAT YOU'LL FINALLY KNOW Tracking comes first. We fix your Shopify pixel, Meta CAPI, GA4 and Google conversions so the numbers are clean. Then you get answers in plain language: - New-customer revenue vs returning revenue, so you see real growth, not recycled buyers - Which channels bring new customers, and which take credit for sales that would have happened anyway - What a new customer really costs you, channel by channel - Marketing cost as a % of revenue, tracked every week - Where the next $10K should go, and when to raise budget before a peak instead of after For brands with a year or more of data, marketing mix modeling shows how each channel adds to total sales, including effects the platforms don't report, like YouTube lifting branded search and Amazon sales. Our measurement platform comes with the work, at no extra tool cost. 🤝 WHO WE WORK BEST WITH Shopify and ecommerce brands spending $25K+ a month on ads that have hit a ROAS ceiling or stopped trusting their numbers. Not sure where you stand? Start with a Growth Map: our Attribution & Ads Audit. You'll see where your tracking leaks, what each channel really returns, and the first three changes we'd make. Message me here on Upwork with your store URL, monthly ad spend, and the one number you don't trust. I'll tell you what we'd check first.