Kimberly E.
WordPress Development | Elementor | Crocoblock | 20 Years Experience
As a developer with 20+ years of experience, I specialize in results-driven WordPress websites for entrepreneurs, small businesses, and marketing agencies who need a website that grows their business, not just looks pretty. I understand the frustrations of working with tech professionals who talk down to you. My clients appreciate my straightforward communication, patience, and ego-free approach to feedback. If you don't like something I've designed, my feelings don't get hurt. I'll explain objectively what will or won't work for your business goals and we'll find the right solution together. Your website needs to work as hard as you do. I build WordPress sites that prioritize: ☞ Converting visitors into paying clients - User experience and conversion optimization that turns browsers into buyers ☞ Easy management - Custom post types, custom fields, and dynamic templates using Elementor, Crocoblock, and ACF for easy updates ☞ Professional results - SEO optimization, accessibility, mobile-friendly, fast-loading site ☞ Your business goals - Whether that's more leads, more sales, or better client experience 20+ years building WordPress websites 30+ years graphic design experience 100% Job Success Score | Top Rated 50%+ of new projects from client referrals Migrated 165+ websites to Google Analytics 4 Conference sites managing 100+ speakers & sessions My Expertise: WordPress Development: Custom themes (from scratch or Figma/XD/PSD) • Elementor Pro & Theme Builder • Crocoblock & JetEngine • Advanced Custom Fields (ACF) • Custom post types & taxonomies • WooCommerce • Membership sites Technical Services: Site migrations • Speed optimization • Security hardening • Malware removal • Plugin troubleshooting • Emergency fixes • White label development • Multisite setup SEO & Analytics: Google Analytics 4 setup & migration • Google Tag Manager • Search Console • Technical SEO audits • Schema markup • Core Web Vitals optimization • Accessibility (WCAG) compliance Specialized Solutions: Conference & event websites with complex data structures • Directory websites • Artist portfolios with galleries • Custom calendars & booking systems • Form integration (Gravity Forms, WPForms, Contact Form 7) • API integrations • CRM connections Training & Support: One-on-one WordPress training via Zoom • DIY website rescue • Technical documentation • Ongoing maintenance retainers What Sets Me Apart: ✅ 20 Years of Proven Experience - I've been building websites since 2005. I've seen every challenge and know how to solve it efficiently. ✅ 100% Job Success & Top Rated - I deliver quality work on time, every time. ✅ Client Relationships That Last - Over 50% of my new projects come from referrals. When clients are happy, they tell their colleagues. Many return year after year for additional projects. ✅ Technical Expertise + Design Sensibility - I bring both development skills and 30+ years of graphic design experience to every project. ✅ Clear Communication - I explain technical concepts in plain English. No condescending tech speak. ✅ Drama-Free Collaboration - I don't take design feedback personally. Let's focus on what works for YOUR business. ✅ Results-Focused - Your website isn't about my ego—it's about achieving YOUR goals. Every decision prioritizes conversion, user experience, and your bottom line. ⚡ Fast Response Time - I respond to messages within hours, not days. Your time is valuable. Recent Project Highlights: ✅ Large-Scale Conference Website - Built comprehensive platform with interconnected custom post types managing 100+ faculty, sessions, events, and sponsors with dynamic filtering. ✅ Chamber of Commerce Integration - Developed custom WordPress solution integrating ChamberMaster API with Elementor and Crocoblock for member directory and event management. ✅ Custom Event Calendar System - Created sophisticated events calendar using custom post types with advanced filtering, categories, and dynamic display. ✅ Artist Portfolio Website - Designed comprehensive showcase with custom galleries, lightbox functionality, event calendar, and book catalog. ✅ Google Analytics 4 Migration - Successfully migrated 165 websites from UA to GA4, implementing event tracking, conversions, and Google Ads integrations. ✅ WordPress Training & Support - Provided emergency fixes and 3-hour personalized training empowering clients to maintain their own sites. ✅ B2B & Retail Websites - Built manufacturing websites for lead generation and boutique sites designed to drive foot traffic without e-commerce complexity. Industries I've Served: Conferences & Events | Chambers of Commerce | Non-Profits | Artists & Authors | Professional Services | Manufacturing | Retail | Marketing Agencies | Membership Organizations Education: A.S., Industrial Media Design, Northern Michigan University Ongoing professional development in Web Development, SEO, Google Tools, Digital Marketing Let's work together to create a website that helps you reach your business goals.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $473
Billed in all: $28,762$29k
$95 in the last 6 months
Across 45 contracts
Earnings, last 30 days
Skill rankings: Top 24% in CSS Grid
Ranked by MRR among everyone on Upwork with the skill.
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- #65Page Builder118 freelancers · 🇺🇸 #2Top 55%🇺🇸#2 of 2
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- #885Google Search Console1,908 freelancers · 🇺🇸 #75Top 46%🇺🇸#75 of 156
- #1,417Google Tag Manager3,074 freelancers · 🇺🇸 #179Top 46%🇺🇸#179 of 385
- #1,434Page Speed Optimization3,190 freelancers · 🇺🇸 #120Top 45%🇺🇸#120 of 210
- #1,715Layout Design4,279 freelancers · 🇺🇸 #316Top 40%🇺🇸#316 of 863