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Michael L.
Expert-Vetted

Michael L.

Direct Response Copywriter

I’m ranked within the top 1% of Upwork writers because I only care about making my clients money. Like the $400K I generated for one financial company. …the advertorial I beat by 216%. …the piano brand's event sign-ups I hiked 400%. …the pet brand's sales letter I took from 1.8% to 4.3%. …the supplement brand's CPC I slashed by 38%. …and the stock-picker newsletter I helped boost sales by 12%. And the 62% of client controls I’ve crushed over the past two years. Don’t believe me? Check my reviews. I’ve personally learned from living legends — some of whom have worked alongside David Ogilvy and Draper Daniels (who Mad Men’s Don Draper was based on). Past clients include Microsoft, Ethos, AG1, Quillbot, RinFit, Nexar, the NCAA, VigorLabs, Bandier, Arena Sports, Johnson Controls, Cashew, Sap Skin, Terraseed and dozens of other brands. My Services Direct Response Copy Sales/Landing Pages, VSLs, Ads, Email/SMS Sequences, Advertorials Creative Strategy Ongoing Hooks/Angles Testing For Optimized Paid Ads Campaigns Website Copy (Search-Optimized by Request) Website Pages, Mobile Apps, Blogs & Conversion Optimization Work With Me For: ✔️ high-performance direct response copy that’s always delivered on time ✔️ BS-free, crystal clear communication ✔️ a measurable return on your investment Preferred Industries: Health & Wellness DTC eCommerce Finance I’m successful when YOU’RE successful, so I won’t take your project unless I’m confident I can deliver measurable results. If I'm not the right fit, I'll tell you upfront and point you to someone who is. Send me a direct message for the quickest responses.

🇺🇸Farmingville, United States$75/hr100% JSS4.88 (184)Since Jan 2018
GlobeUpwork

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#20,391 / 412k
🇺🇸Country#4,622 / 62.1k
Revenue, last 30 days
$5.3k

Last 6 months: $13k

World#5,111 / 412k
🇺🇸Country#1,708 / 62.1k
Total earnings
$293k

Billed in all: $308k

World#8,067 / 412k
🇺🇸Country#2,217 / 62.1k
Per project
$828

$499 in the last 6 months

World#138,751 / 412k
🇺🇸Country#23,580 / 62.1k
Projects, last 6 months
26

Across 29 contracts

48% fixed52% hourly
World#3,756 / 412k
🇺🇸Country#663 / 62.1k
Projects in all
354

Across 388 contracts

35% fixed65% hourly
World#3,557 / 412k
🇺🇸Country#666 / 62.1k

Earnings, last 30 days

$308k+$5.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$300k$305k$310kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Business Name & Slogan43 freelancers · 🇺🇸 #3Top 12%
  2. #5Tagline41 freelancers · 🇺🇸 #4Top 12%
  3. #9Ad Concept82 freelancers · 🇺🇸 #3Top 11%
  4. #31UX Writing730 freelancers · 🇺🇸 #17Top 4%
  5. #67Brand Positioning909 freelancers · 🇺🇸 #32Top 7%
  6. #70Sales Copywriting1,985 freelancers · 🇺🇸 #37Top 4%
  7. #75Ad Copy1,861 freelancers · 🇺🇸 #39Top 4%
  8. #126Creative Strategy1,968 freelancers · 🇺🇸 #44Top 6%