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Anthony D.
Expert-Vetted

Anthony D.

Conversion Copywriter & Strategist | Web, Email, SEO & Ads

Attention is the hardest thing to earn online. Once you have it, the words that follow decide whether someone scrolls past or clicks through to buy. That is what I do. Bold hooks that pull readers in. Storytelling that keeps them reading. CTAs that drive action. But here is what most freelancers will not tell you. Your business is not a project to me. The hours you have poured into building something real deserve more than recycled templates and surface-level work. When you bring me in, I dig into your business, study your customers, and treat your goals as my own. The wins matter. The growth matters. You matter. That's how I work, and it is why my clients keep coming back. — "Anthony is an exceptional copywriter—one of the best I've ever worked with. He brings a deep understanding of the full scope of a project, whether it's a website, email campaign, Facebook ad, Google ad, or any other format. He doesn't just write copy; he grasps the strategy behind it and delivers messaging that aligns perfectly with the campaign's objectives. Anthony is in high demand for good reason." — WHERE I WIN I built every campaign I’ve run, from strategy and copy to creative and execution. For several clients, I have been the entire marketing department. Check out my skills and wins below. ✒️ Copywriting Conversion copy across 70+ Upwork contracts: websites, emails, ads, landing pages. 🔍 SEO Grew one client site to 6,650 clicks and 1.79M impressions in 12 months, with multiple pages in Google's top 10. 💡 Google Ads Conversion rates as high as 7% for a real estate client, driven by tight ad copy and a keyword strategy. 📱 Social Ads Paid social campaigns built and managed end-to-end, prospecting through retargeting. 🧲 Content Marketing Blog content, case studies, and editorial for B2B and B2C brands in finance, SaaS, real estate, and packaging. 📧 Email Marketing 133+ campaigns sent, with open rates reaching 41.9% against a 21% industry average. 🔁 Retention Email flows and offers built to raise repeat purchase rates, not just open rates. ⭐ Reputation Management Review requests timed to the moment customers are happiest, on the platforms that affect your search results. 🤝 Referral Systems Incentives and outreach that get your best customers recommending you on purpose. — "Fantastic work quality, professional communication, great sounding board for ideas, quick turnaround, strategic SEO driven copywriting. Can't say enough wonderful things about Anthony. 10/10 would recommend! — INDUSTRIES Real Estate Construction Financial Services SaaS & AI Automotive Packaging & Retail Logistics & Transportation Health & Wellness Agriculture Education — "Anthony is an amazing copywriter. And here's what makes him so good: he's willing to go deep into the subject matter and understand the audience. He takes time to research and ask questions. That's the difference between mediocre and amazing. You won't go wrong working with him."

🇺🇸Charlotte, United States$60/hr100% JSS4.64 (32)Since Jan 2018

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,089 / 412k
🇺🇸Country#5,155 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $11k

Total earnings
$212k

Billed in all: $223k

World#13,975 / 412k
🇺🇸Country#3,463 / 62.1k
Per project
$3k

$5.7k in the last 6 months

World#55,149 / 412k
🇺🇸Country#9,199 / 62.1k
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
70

Across 80 contracts

25% fixed75% hourly
World#42,828 / 412k
🇺🇸Country#6,594 / 62.1k

Earnings, last 30 days

$223kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$220.0k$222.5k$225.0k$227.5kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Screenwriting

Ranked by MRR among everyone on Upwork with the skill.

  1. 2Product Offering22 freelancers · 🇺🇸 #2Top 9%
  2. 2Referral Sources17 freelancers · 🇺🇸 #1Top 12%
  3. #21Screenwriting875 freelancers · 🇺🇸 #15Top 2%
  4. #45Growth Hacking523 freelancers · 🇺🇸 #10Top 9%
  5. #58Reputation Management842 freelancers · 🇺🇸 #8Top 7%
  6. #103Landing Page Optimization1,118 freelancers · 🇺🇸 #19Top 9%
  7. #110Website Copywriting2,920 freelancers · 🇺🇸 #56Top 4%
  8. #169Content Marketing3,405 freelancers · 🇺🇸 #54Top 5%