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Zarlasht K.
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Zarlasht K.

Art Director & Brand Illustrator | Luxury Packaging & Surface Design

I aid founders, creative directors, and agency leaders communicate complex brand concepts into cohesive visual assets. My partnership involves technical problem-solving, stake-holder management, audience analysis and consequently combining cultural story mining with production level precision to create high impact visual narratives. Because once you build a story through visuals, it holds alot more weight. The majority of my work has been focused on technical art direction for enterprise SaaS, luxury lifestyle, and high-growth retail brands. Proven Enterprise & Global Track Record: ⁍ High-End Packaging & Retail: Visual assets and packaging dielines for global brands including Haas F1 Team, Teasse Senegal, Mora Wellbeing, Chasing Indigo. ⁍ Enterprise SaaS & B2B: Enterprise-grade website illustration systems for high-growth tech platforms (Cortico Health, Caldera, and Fortune 500 agency partners). ⁍ Luxury Surface & Textile Design: Intricate illustrative scenes, full-drop and half-drop repeat patterns, toile, and botanical textile collections WHAT I CAN HELP YOU WITH: ⁍ Brand Identity & Visual Systems Brand Strategy & Heritage Visual Storytelling Enterprise Web Illustration Systems & Lead Magnet Design Custom Iconography & Digital Vector Asset Systems ⁍ High-End Packaging & Print Engineering Production-Ready CMYK Dielines, Bleeds & Spot UV Layouts Product Box, Cosmetic, and Beverage Packaging Design Commercial Print Specification & Manufacturer File Handoff ⁍ Luxury Surface & Textile Design High-Detail Silk Scarf & Textile Artwork (Stippling, Pen & Ink, Hatching) Seamless Repeat Patterns (Full-Drop, Half-Drop, Floral, Toile, Geometric) Fabric & Apparel Asset Systems TOOLS I WORK WITH: ⁍ Vector & Digital Design: Adobe Illustrator, Figma, Affinity Designer ⁍ Raster & Fine Art: Adobe Photoshop, Procreate ⁍ Layout and Design: Indesign, Figma, Canva ⁍ 2D Motion / Animation: Procreate Dreams.

🇵🇰Rawalpindi, Pakistan$35/hr100% JSS4.89 (70)Since Jan 2018

Earnings and projects

MRR
$575

Last 6 months ÷ 6

World#72,200 / 412k
🇵🇰Country#8,853 / 52.9k
Revenue, last 30 days
$225

Last 6 months: $3.4k

World#79,897 / 412k
🇵🇰Country#10,660 / 52.9k
Total earnings
$44k

Billed in all: $46k

World#84,142 / 412k
🇵🇰Country#7,348 / 52.9k
Per project
$428

$493 in the last 6 months

World#197,531 / 412k
🇵🇰Country#21,622 / 52.9k
Projects, last 6 months
7

Across 8 contracts

75% fixed25% hourly
World#28,826 / 412k
🇵🇰Country#6,448 / 52.9k
Projects in all
103

Across 121 contracts

53% fixed47% hourly
World#26,702 / 412k
🇵🇰Country#3,957 / 52.9k

Earnings, last 30 days

$45.5k+$225 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$45.2k$45.4k$45.6kOct 8Oct 23Nov 7

Skill rankings: Top 9% in Concept Artistry

Ranked by MRR among everyone on Upwork with the skill.

  1. #37Affinity Designer221 freelancers · 🇵🇰 #2Top 17%
  2. #38Surface Design218 freelancers · 🇵🇰 #3Top 17%
  3. #40Website Asset311 freelancers · 🇵🇰 #3Top 13%
  4. #82Packaging Dieline394 freelancers · 🇵🇰 #18Top 21%
  5. #111Concept Artistry1,175 freelancers · 🇵🇰 #9Top 9%
  6. #138Procreate1,451 freelancers · 🇵🇰 #4Top 10%
  7. #256Digital Illustration2,483 freelancers · 🇵🇰 #13Top 10%
  8. #662Packaging Design3,825 freelancers · 🇵🇰 #91Top 17%