Zarlasht K.
Art Director & Brand Illustrator | Luxury Packaging & Surface Design
I aid founders, creative directors, and agency leaders communicate complex brand concepts into cohesive visual assets. My partnership involves technical problem-solving, stake-holder management, audience analysis and consequently combining cultural story mining with production level precision to create high impact visual narratives. Because once you build a story through visuals, it holds alot more weight. The majority of my work has been focused on technical art direction for enterprise SaaS, luxury lifestyle, and high-growth retail brands. Proven Enterprise & Global Track Record: ⁍ High-End Packaging & Retail: Visual assets and packaging dielines for global brands including Haas F1 Team, Teasse Senegal, Mora Wellbeing, Chasing Indigo. ⁍ Enterprise SaaS & B2B: Enterprise-grade website illustration systems for high-growth tech platforms (Cortico Health, Caldera, and Fortune 500 agency partners). ⁍ Luxury Surface & Textile Design: Intricate illustrative scenes, full-drop and half-drop repeat patterns, toile, and botanical textile collections WHAT I CAN HELP YOU WITH: ⁍ Brand Identity & Visual Systems Brand Strategy & Heritage Visual Storytelling Enterprise Web Illustration Systems & Lead Magnet Design Custom Iconography & Digital Vector Asset Systems ⁍ High-End Packaging & Print Engineering Production-Ready CMYK Dielines, Bleeds & Spot UV Layouts Product Box, Cosmetic, and Beverage Packaging Design Commercial Print Specification & Manufacturer File Handoff ⁍ Luxury Surface & Textile Design High-Detail Silk Scarf & Textile Artwork (Stippling, Pen & Ink, Hatching) Seamless Repeat Patterns (Full-Drop, Half-Drop, Floral, Toile, Geometric) Fabric & Apparel Asset Systems TOOLS I WORK WITH: ⁍ Vector & Digital Design: Adobe Illustrator, Figma, Affinity Designer ⁍ Raster & Fine Art: Adobe Photoshop, Procreate ⁍ Layout and Design: Indesign, Figma, Canva ⁍ 2D Motion / Animation: Procreate Dreams.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.4k
Billed in all: $45,544$46k
$493 in the last 6 months
Across 8 contracts
Across 121 contracts
Earnings, last 30 days
Skill rankings: Top 9% in Concept Artistry
Ranked by MRR among everyone on Upwork with the skill.
- #37Affinity Designer221 freelancers · 🇵🇰 #2Top 17%🇵🇰#2 of 14
- #38Surface Design218 freelancers · 🇵🇰 #3Top 17%🇵🇰#3 of 19
- #40Website Asset311 freelancers · 🇵🇰 #3Top 13%🇵🇰#3 of 31
- #82Packaging Dieline394 freelancers · 🇵🇰 #18Top 21%🇵🇰#18 of 116
- #111Concept Artistry1,175 freelancers · 🇵🇰 #9Top 9%🇵🇰#9 of 59
- #138Procreate1,451 freelancers · 🇵🇰 #4Top 10%🇵🇰#4 of 55
- #256Digital Illustration2,483 freelancers · 🇵🇰 #13Top 10%🇵🇰#13 of 135
- #662Packaging Design3,825 freelancers · 🇵🇰 #91Top 17%🇵🇰#91 of 670