humaira r.
Market & Qualitative Research Analyst | Customer Insights | Interview
Need to understand your customers, not just collect their feedback? I turn interviews, focus groups, and open-ended survey responses into clear themes and practical insights for businesses, research teams, and PhD researchers. With 10+ years of experience in qualitative research, I specialize in customer interview analysis, focus group analysis, thematic analysis, and research synthesis using NVivo and MAXQDA. My work goes beyond basic coding. I build structured analytical frameworks tied to your research questions and decisions, so you get findings you can act on, whether that is a business decision, a program evaluation, or a publication. I have supported healthcare, policy, program evaluation, and academic research projects involving large qualitative datasets, and I apply the same rigorous methods to market and customer research. Market & Customer Research: Customer interview analysis and voice-of-customer insights Focus group analysis and reporting Open-ended survey response coding and analysis Market research synthesis and insight reports Qualitative & Academic Research: NVivo & MAXQDA coding and qualitative data management Thematic Analysis (Braun & Clarke) Grounded Theory & inductive/deductive coding Framework Analysis and theme development Research synthesis and qualitative reporting Dissertation editing and improvement: full-chapter review of structure, argument flow, methodology alignment, and academic writing quality Reviewer-response support and manuscript revision assistance Areas of Expertise: Market & Customer Research Healthcare & Public Health Research Policy & Program Evaluation Academic & Doctoral Research Support Social Science & Applied Research Projects Why Clients Work With Me: $80K+ earned across 142 completed projects and 1,500+ hours on Upwork 100% Job Success Score and a 4.9 average rating, with Top Rated status 10+ years of experience analyzing large interview and focus group datasets Strong track record on long-term hourly projects Clear communication and structured analytical processes, so you always know where your project stands If you need a research specialist who can turn raw conversations into clear, defensible insights, I would be glad to support your project.