Akshay L.
Digital Marketing Specialist | PPC, SEO, SMM, SMO, ASO Expert | UI/UX
I’ve spent 10+ years turning digital marketing into measurable business growth, helping brands attract the right audience, generate qualified leads and convert traffic into customers. Over the years, I’ve worked with 75+ clients across 10+ industries, including SaaS, B2B, B2C, E-commerce, FinTech, Healthcare, Real Estate, Travel and Financial Services. My expertise spans the full digital growth journey: SEO, PPC, Paid Advertising, Social Media, Conversion Optimisation, Marketing Automation and Analytics. I’ve managed campaigns across Google Ads, Meta, LinkedIn, Microsoft and Apple Search Ads, covering Search, Performance Max, Display, Shopping, App Campaigns, Lead Generation and Retargeting. I’m also highly proficient in HubSpot, with hands-on expertise across CRM, Marketing Hub, lead management, marketing automation, email campaigns, lead nurturing, workflows, pipeline management, reporting and attribution. I use HubSpot to connect marketing activities with sales processes, improve lead quality and create a more measurable, scalable customer acquisition journey. On the organic side, I specialise in Technical SEO, Local SEO, Keyword & Content Optimisation, AEO and AI Search Optimisation, supported by strong expertise in GA4, Google Tag Manager, Search Console, Merchant Center and conversion tracking. I’m focused on one thing: turning marketing activity into measurable outcomes, whether that means more traffic, better leads, lower acquisition costs, stronger sales pipelines or higher conversions.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $29k
Billed in all: $282,062$282k
$4.2k in the last 6 months
Across 74 contracts
Earnings, last 30 days
Skill rankings: Top 0.89% in Instagram
Ranked by MRR among everyone on Upwork with the skill.
- #9Design Writing650 freelancers · 🇮🇳 #1Top 1%🇮🇳#1 of 44
- #12Pixel Setup & Optimization593 freelancers · 🇮🇳 #4Top 2%🇮🇳#4 of 79
- #25Display Ad700 freelancers · 🇮🇳 #5Top 4%🇮🇳#5 of 129
- #63Instagram7,103 freelancers · 🇮🇳 #5Top 0.89%🇮🇳#5 of 390
- #83Mobile UI Design4,166 freelancers · 🇮🇳 #5Top 2%🇮🇳#5 of 807
- #117Google Tag Manager3,074 freelancers · 🇮🇳 #18Top 4%🇮🇳#18 of 552
- #130UI/UX Prototyping6,982 freelancers · 🇮🇳 #17Top 2%🇮🇳#17 of 1,240
- #132Facebook Ads Manager6,091 freelancers · 🇮🇳 #30Top 2%🇮🇳#30 of 825