Sanel S.

I take products from a messy brief to something real users can touch: PRD, design, working code and launch, as one person. 16 years in product design (SoFi, Funding Circle, Motif). I now run AI coding agents as my engineering team. Recent proof: → CRE inspection platform: 81 interactive screens across 3 surfaces, plus data schemas and a Figma design system, in 2 weeks. $22.5K against a competing $95K engineering quote. The CEO demoed it directly to Freddie Mac lenders. → EndoMac Pro: native macOS medical imaging app. 45K lines of Swift 6, NOM-024 compliant, zero third-party dependencies. Built to replace crashing Olympus software in a working endoscopy suite. → Gastroenterology practice: website, Google Ads and GA4/GTM. 14.6% conversion on the main procedure page. → My own products: native iOS apps with in-app purchases, and a demand-testing system that validates ideas with ~$100 of ads before any product code is written. What you get: → Product thinking, written down. PRDs, data models, IA, role/permission matrices, edge cases. At ON24 I collapsed a 5-concept content taxonomy to 3. For a UK payment institution I designed a transaction approval rules engine. → Prototypes that are real software. React/Next.js on Vercel, or native Swift. Stakeholders demo it, investors click through it, engineers build from it. → AI with engineering discipline. Anyone can prompt. I run agents from written specs, phased scopes, audit passes and regression checks, so what ships holds up past the demo. → Launch. Landing pages, analytics, Google Ads, SEO. I measure whether it works. Best fit: fintech and healthtech founders who need something real to show investors, lenders or a first customer, and B2B SaaS teams who need a senior designer who also builds. Tell me what you're trying to ship and by when, and I'll reply with how I'd scope it.