Mariia K.

UI UX Designer | DTC Design | Figma UI UX Designer | UI UX Web Design

Hey there! I'm Mariia, a UI UX Designer and skilled frontend developer with 6+ years of proven success in design. With a blend of creative vision and technical expertise, I specialize in crafting modern, trendy and user-friendly designs that help your business grow. 🛒 DTC & eCommerce Expertise - one of my main specializations: I've worked as the lead UI UX Designer for a DTC supplement brand, which means I know direct-to-consumer growth from the inside, not from theory. I've designed and iterated high-converting PDPs and landing pages, led a full site overhaul and rebrand (structure, visuals, copy direction), built email campaign creatives in Klaviyo, and produced performance-driven static ads for Meta — UGC-style, problem-solution, social proof, comparison and product benefit angles. Every one of those was designed against a performance target, not a brand deck: I ran research and A/B tests, read the results in Google Analytics, Hotjar and Amplitude, and fed what worked into the next round. I'm equally comfortable working inside a locked brand system or building one from scratch, and I design natively for Shopify, Replo and other eCommerce platforms. 🏆 As a UI UX Designer, how can I help your product succeed? 🔹 With 6+ years of commercial experience in UI UX Design, web design, and mobile app design across SaaS, DTC, CRM, ERP, medtech, fintech, wellness, eCommerce, and enterprise platforms. 🔹 Accessibility-first UI UX Design. I create inclusive, user-friendly interfaces that meet modern accessibility standards (e.g WCAG 2.1) while maintaining a premium, visually refined look. 🔹Web Development skills In addition to being an expert UI UX designer, I also have great web development skills. So I'm not only able to create a modern UI design, but also bring it to life using languages & frameworks like JavaScript, TypeScript, Angular, React, etc My knowledge in this topic is deep, because I have Bachelor's degree in Computer Science in addition to 50+ of successfully coded commercial designs. 🔹Website builders expert I create User Interfaces using various platforms such as Webflow, Shopify, Convertri, Replo, and others, which allows me not only to create a stunning UI, but also to use the tool that is most effective for my client. 🔹 AI-enhanced design workflow. I actively integrate AI tools into research, UX strategy, prototyping, and design optimization to deliver smarter, faster, and more data-informed solutions. In addition to all from above, active AI usage allows my clients to save their budget on additional assets or extra staff. I utilize a wide variety of tools such as Google Nano Banana AI, Adobe Firefly, ImagineArt and others. 🔹 Expert-level wireframing & prototyping. I’ve delivered 500+ wireframes and 50+ interactive prototypes. My UI design delivery process reduces development risks, accelerates product validation, and minimizes costly revisions. 🔹 Advanced design tools usage expert. As a UI UX Designer I use Figma for high-fidelity UI design systems, interactive prototypes, and scalable design frameworks Adobe Illustrator for custom UI graphics, icons, and branding assets Adobe Photoshop for polished web and mobile visuals Adobe XD for validating flows and interaction concepts 🔹 Web & Mobile UI UX Designer. As a UI UX Designer, I design consistent cross-platform experiences for iOS, Android, desktop, SaaS dashboards, and enterprise systems - ensuring visual harmony and usability across all devices. 🔹 CRM & ERP Systems UI UX Designer As a UI UX Designer, I specialize in complex systems design - building intuitive dashboards, analytics panels, workflow tools, and enterprise interfaces that simplify operations and improve efficiency. 📊 My Achievements in Numbers: 🔶 UI UX Designer for a Wellness & Mental Health Mobile App: - Increased 30-day user retention by 85% after full UX redesign - Boosted premium subscription conversions by 40% - Improved daily active users by 50% through gamified UX enhancements - Reduced onboarding drop-off rate by 40% with streamlined user journeys 🔶 UI UX Designer for a B2B SaaS Analytics Dashboard: - Increased feature adoption rate by 50% - Reduced customer support tickets by 45% through improved usability - Improved reporting speed perception by 35% with optimized data hierarchy 🚀 Why Hire Me as Your UI UX Designer? - 6+ years in UI UX Design, web design, and mobile design - 500+ wireframes and 50+ interactive prototypes delivered - 150+ successful projects across SaaS, CRM/ERP, fintech, medtech, wellness, and eCommerce - 40+ clients served with measurable business impact - 30% average increase in user engagement across redesigned products - 20+ scalable design systems built for modern, high-end digital products - 5+ core tools mastered: Figma, Adobe Suite, Angular, React, AI-driven workflows - 4+ platforms covered: Web, iOS, Android, Desktop Let’s build something exceptional together! ☎️