Shawn M.

📈 Founder-led wellness brand: grew tracked revenue from $5,765 to $77,777 after turning viral organic reach into a structured paid acquisition strategy. 📈 Ecommerce retailer: scaled from roughly $40 per day to $270+ per day after introducing new video, catalog, and seasonal creative angles + their first video ad became the quarter’s top creative at 4.76x ROAS and a 4.56% CTR. 📈 Consumer-goods brand: blended Meta ROAS increased from 1.43x to 2.76x, and cost per purchase fell 47% from $152.94 to $81.20. 📈 Premium DTC golf brand: blended MER increased from 1.23x to 2.52x, helping monthly Shopify revenue grow more than 7x. 📈 Apparel brand: $221,256.99 in tracked revenue during a record 7-figure month ($1,05M USD) 📈 Scaled another apparel 7-figure brand’s key revenue channel from $35,000 to more than $110,000/month. 🌍Experience includes global brands Plantur 39, Dr. Wolff, plus Heading Prints, Aged and Charred and Homespice. Hi, I’m Shawn. My background includes 10 years as an ecommerce growth specialist. I help ecommerce and DTC brands increase revenue and profit through Meta Ads. You do not need someone who simply launches campaigns, changes budgets, and sends reports. You need clear answers to the questions affecting your money: “Can we spend more without destroying profitability?” “Which ads are bringing us customers?” “Why is our acquisition cost increasing?” “Does the account need restructuring an audit or a complete rebuild?” “What creatives do we need to tap into new segments of the market?” “Are the ads creating real growth, or is Meta taking credit for sales we would have received anyway?” Those are the questions I’m answering everyday for my clients that lead to results. WHEN YOUR META ACCOUNT FEELS STUCK Your account may already be spending money and generating traffic, but something is holding it back. Maybe the campaign structure has become cluttered. Maybe your best creatives have stopped performing. Maybe you are testing too many things without learning enough from them. Maybe your ads get clicks but do not generate enough purchases. Maybe your ROAS looks acceptable inside Meta, but total Shopify revenue and profit are not growing with it. I review the full account to identify what is working, where money is being lost, and which opportunities deserve the next dollar. From there, I build a plan around testing, optimization, and scaling in a way that actually increases profit, not just advertising spend. CAN I HELP WITH CREATIVE? Yes. Creative is often the biggest factor affecting Meta performance. I use campaign data to identify: ✔ Which hooks attract buyers ✔ Which products and offers deserve more attention ✔ Which customer problems create purchases ✔ Why a winning ad worked ✔ When creative fatigue is increasing CPA ✔ What creative we should produce next I will develop concepts, angles, hooks, scripts, briefs, offers, and testing plans. WHAT I CAN TAKE OFF YOUR PLATE I can audit your account, rebuild the campaign structure, manage Facebook and Instagram advertising, test creative, improve retargeting, allocate budgets, and identify what should be scaled or stopped. You will receive clear reporting on: ✔ Profit ✔ Revenue ✔ Contribution Margin ✔ Blended MER ✔ Average order value ✔ Conversion rate ✔ Creative strategy CTR, CPC, and CPM help diagnose problems. They do not decide whether an ad deserves more money. Purchases, customer acquisition cost, revenue, MER, and profit make that decision. ECOMMERCE EXPERIENCE BEYOND THE FIRST PURCHASE With 10 years in the field as an ecommerce growth specialist… That experience helps me evaluate Meta Ads, customer value, offers, conversion behavior, and the revenue generated after the first sale. Whether we work together or not, you’ll get actionable insights backed by a decade of growing ecommerce brands and over $10M USD generated. Heads up: I do not provide agency fulfilment. The displayed rate is a temporary placeholder; final pricing follows our discussion once I have clear context on your business objectives and timeline. Send me a message, and I’ll identify and show you where you should start. I currently only have room for 2 new clients.