Isis A.

After years managing Google, Meta, and eCommerce growth accounts across the US, Canada, and UK, I now work selectively with DTC brands that need senior paid media strategy, not basic campaign maintenance. I help eCommerce brands scale Google and Meta Ads with profit-first strategy, cleaner measurement, and disciplined testing, so founders know where their spend is working, where money is leaking, and how to grow without blindly burning budget. Recent results include: * Managed paid media accounts with $350K–$900K/month in ad spend * Reduced ACOS from 0.32 to 0.13 for a luxury accessories brand * Improved Meta ROAS from <1 to 2.98 * Helped increase Google new customers by +56.38% YoY * Helped grow a new US DTC channel from $0 to $150K+ revenue in 10 months * Built Klaviyo email program from zero; $35K in attributed revenue in 5 months, with flows AOV 63% above site average I’m a strong fit for brands that want more than someone “checking campaigns.” My work combines paid media execution, strategic analysis, creative testing direction, tracking awareness, and business-level thinking. Industries I’ve worked with include: * DTC eCommerce (primary focus): Fashion eyewear, pet supplies, poultry, luxury accessories * Lead generation: homebuilders, medical clinics, home improvement, landscaping, restaurants Core strengths: * Google Ads strategy and management * Meta Ads strategy and management * Performance Max, Shopping, Search, and Demand Gen * Paid social campaign structure and testing * eCommerce growth strategy * Tracking, reporting, and performance analysis * CRO, offer, and landing page recommendations * Klaviyo/email marketing strategy for retention, flows, segmentation, and campaign planning * Shopify, Triple Whale, GA4, Klaviyo, Google Ads, and Meta Ads Manager While my core focus is paid media, I also advise on email marketing and SEO strategy at a senior level. Email retention directly multiplies paid media ROI and I've built the results to prove it. I’m best suited for DTC brands already spending meaningfully on ads or preparing to scale. If you’re looking for senior paid media support with clear thinking, honest analysis, and a profit-first approach, I’d be happy to talk.