Abigail M.

I partner with B2B Sales and Marketing leaders to build GTM and demand generation engines that create pipeline. From strategy through execution and all steps in between. GTM & DEMAND GENERATION - Build ICPs, target account strategies, segmentation, and buying-signal frameworks - Develop multi-channel campaigns across email, LinkedIn, calls, events, and paid - Turn account research and intent signals into messaging, offers, and outbound plays - Build demand generation programs designed to create qualified pipeline SALES & MARKETING - Align Sales and Marketing around target accounts, campaigns, and pipeline goals - Build lead/account scoring and prioritization frameworks - Improve outbound strategy, sequences, qualification, and sales execution - Identify funnel gaps and develop practical strategies to improve conversion GTM SYSTEMS & REVOPS - Translate GTM strategy into HubSpot workflows, lifecycle stages, automation, and reporting - Build dashboards connecting marketing and sales activity to pipeline - Improve CRM structure, attribution, data quality, and pipeline visibility HOW I WORK I work directly with Sales and Marketing directors and executives as an extension of the team helping identify what isn't working, develop the strategy, and execute the programs and systems needed to move it forward.