Rigoberto F.

I turn ideas into visuals that feel intentional, memorable, and built to perform. I’m a Senior Graphic Designer with 20+ years of professional experience in branding, brand identity, print design, large-format graphics, vehicle wraps, marketing materials, and production-ready artwork. Throughout my career, I’ve worked with companies across a wide range of industries, each with its own audience, visual language, and creative requirements. That experience has made me an extremely well-rounded designer. While vehicle wrap and large-format design have become major specialties of mine, my background extends far beyond wraps into branding, logo design, brand guidelines, promotional graphics, print collateral, signage, environmental graphics, illustration, and production design. Brand consistency is one of my strongest areas. I’ve spent years working with established brands and extensive branding guidelines, translating those standards across very different applications while maintaining the integrity of the original identity. I understand that good brand design isn’t simply about making something look great—it’s about understanding what makes a brand recognizable and knowing which elements need to remain consistent as the design moves from one medium to another. I’m equally comfortable developing creative concepts from the ground up or stepping into an established brand system and working within its guidelines. I don’t believe in a one-style-fits-all approach. Every company has its own personality, audience, and objectives, and I adapt my design approach accordingly. Design & Branding • Branding & Brand Identity • Brand Guidelines & Brand Standards • Logo Design & Logo Application • Print & Marketing Collateral • Advertising & Promotional Graphics • Signage & Environmental Graphics • Illustration & Custom Graphics • Layout & Production Design Large Format & Vehicle Graphics Vehicle graphics are an area where my combination of design and hands-on production experience becomes especially valuable. I understand how artwork needs to function beyond a flat computer screen—including scale, viewing distance, panel transitions, seams, contours, distortion, print limitations, installation requirements, and production tolerances. My experience includes vehicle wraps, fleet graphics, food trucks, promotional vehicles, event graphics, large-format displays, and other custom printed applications. I can work from existing campaign assets and brand standards or develop an original concept specifically for the application. Software & Production Experience I’m highly proficient in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign, along with Affinity Designer and Affinity Photo. My experience also includes CorelDRAW, Flexi Design, and 3M Gerber Composer. On the production side, I have extensive experience with large-format printing and RIP software, including ONYX, Flexi, VersaWorks, and Wasatch. This background gives me an understanding of the entire process—from initial concept and artwork preparation through prepress, printing, finishing, and final installation. That production knowledge influences the way I design. I’m thinking about how the finished piece will actually be manufactured and used while I’m creating it, which helps prevent production problems and produces artwork that is both visually strong and technically sound. What You Can Expect I’m detail-oriented, adaptable, and comfortable working in fast-paced production environments. I communicate clearly, take direction well, and also know when to bring ideas and solutions to the table. Whether you need an experienced designer to follow an established set of brand standards or someone who can help develop the visual direction from the beginning, I can adapt to the needs of the project. After 20+ years in the industry, I still approach new projects with the same goal: understand the brand, solve the problem, and create work that looks great while performing exactly as intended.