Veronnica K.

Most teams I work with aren't stuck because they lack ideas. They're stuck because too much is unclear. What their product actually does, who it's really for, or where their market is heading – and these are the kind of problems I love solving. I help product teams, founders, and innovation leaders figure out what's actually going on and what to do about it. Whether that's turning unmapped workflows into service blueprints your whole team can act on, designing research that influences how leadership thinks, or facilitating a foresight sprint that helps you see around corners. I bring the structure, the right questions, and the ability to pull it all together into something your team can use. I've worked with enterprise teams and innovation labs including Google, Ford, Nike, GM, Autodesk, PNC, and KeyBank. Here's what that looks like in practice: • Healthtech startup: Ran a foresight sprint that mapped AI readiness across four industries and gave their leadership the confidence to make decisions they had been working through for months. • Regional bank: Led customer research, journey mapping, and co-creation workshops that resulted in a 44% NPS improvement and $12M in operational savings (project won industry awards). • B2B SaaS: Helped them take 20+ overbuilt product features down to 5 core workflows and defined their MVP. They said they would work with me again anytime. What I can help you with: • User research and synthesis • Service blueprinting and journey mapping • Workshop design and facilitation • Product strategy and roadmapping • Foresight and scenario planning • Competitive and market research If any of this sounds familiar, let's talk.