Gabriela S.
Art Director & Packaging Specialist | High-End Brand Identity
Hi, I’m Gabriella, a multidisciplinary designer and Art Director helping brands stand out through intentional, story-driven design. With over 10 years of experience and a portfolio of 80+ global brands, I specialize in creating visual experiences that bridge the gap between "beautiful" and "functional." My aesthetic look for refinement, minimal, and sophistication, and at the same time nurtures from the design tendencys of the moment like bold and bright layouts or new application and textures, everything is valid for brands that value quality and detail. What I bring to your project: Strategic Packaging: From concept to print-ready files (boxes, pouches, labels, custom bags) that create a real connection on the shelf. Cohesive Brand Identity: Logo design, typography, and visual systems that grow with your business. Art Direction & Editorial: High-impact layouts and photo compositing with an editorial touch. My Process: I believe great design starts with clear, collaborative dialogue. I don’t just "execute" tasks; I partner with you to align every visual choice with your business goals. My process is meticulous, transparent, and always focused on delivering high-impact results on time. Key stats: 10+ years of professional experience. Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma. Fluent in English and Spanish, serving clients worldwide from my studio in Mérida, Venezuela. Let’s transform your vision into a timeless brand. Click the "Invite" or "Hire" button to start the conversation.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.1k
Billed in all: $45,356$45k
$1.1k in the last 6 months
Across 109 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #58Contemporary Style220 freelancers · 🇻🇪 #1Top 26%🇻🇪#1 of 3
- #68Organic & Natural Style278 freelancers · 🇻🇪 #2Top 24%🇻🇪#2 of 3
- #151Product Label413 freelancers · 🇻🇪 #1Top 37%🇻🇪#1 of 3
- #159Covers & Packaging616 freelancers · 🇻🇪 #1Top 26%🇻🇪#1 of 4
- #571Editorial Design1,564 freelancers · 🇻🇪 #13Top 37%🇻🇪#13 of 29
- #617Label & Packaging Design2,014 freelancers · 🇻🇪 #2Top 31%🇻🇪#2 of 9
- #635Poster Design2,824 freelancers · 🇻🇪 #6Top 22%🇻🇪#6 of 24
- #900Flyer Design3,696 freelancers · 🇻🇪 #15Top 24%🇻🇪#15 of 38