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Veronika C.

Veronika C.

Art Director | Creative Direction, Brand Identity, Editorial Design

Do you need a visual identity that feels considered, distinctive and built to last beyond the fast pace of social media? I help brands, creative teams and cultural projects develop refined visual systems through editorial design, publications and digital experiences. With a background in art direction and fashion publishing, I have worked internationally across Berlin, Athens, Paris, creating visual identities, campaigns and publications for fashion, culture and creative industries. I have led art direction for projects including 10 Magazine DE and Twin Magazine, as well as campaigns and visual productions across different creative fields. My work focuses on: • Artbook and publication design • Editorial layouts and magazine design • Digital presentations and brand decks • Lookbooks and campaign materials • Newsletter concepts and design systems • Social media content concepts and visual direction • Typography selection and layout development • Image research, selection and visual curation I combine strong editorial sensitivity with a structured design approach, creating layouts and visual systems that feel cohesive, intentional and aligned with the identity of each project. For projects requiring a broader creative approach, I also offer additional services including art direction, campaign concepts and production guidance. Tools: Adobe InDesign, Illustrator, Photoshop, Figma, Capture One, Canva, and creative AI tools. Available for collaborations with brands, agencies, publishers and creative teams looking for thoughtful, high-quality visual communication.

🇩🇪Berlin, Germany$50/hr100% JSS5.00 (4)Since Feb 2018

Earnings and projects

MRR
$5

Last 6 months ÷ 6

World#176,822 / 412k
🇩🇪Country#1,439 / 3,842
Revenue, last 30 days
$0

Last 6 months: $30

Total earnings
$1.2k
World#377,671 / 412k
🇩🇪Country#3,542 / 3,842
Per project
$202

$30 in the last 6 months

World#263,825 / 412k
🇩🇪Country#2,664 / 3,842
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇩🇪Country#1,059 / 3,842
Projects in all
6
100% fixed0% hourly
World#250,290 / 412k
🇩🇪Country#2,327 / 3,842

Earnings, last 30 days

$1.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,180$1,200$1,220$1,240Oct 8Oct 23Nov 7

Skill rankings: Top 36% in Social Media Website

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Lookbook Creation31 freelancers · 🇩🇪 #2Top 52%
  2. #49Fashion Editorial104 freelancers · 🇩🇪 #1Top 47%
  3. #162Concept Development337 freelancers · 🇩🇪 #4Top 48%
  4. #549Art & Design1,270 freelancers · 🇩🇪 #9Top 43%
  5. #606Social Media Website1,690 freelancers · 🇩🇪 #5Top 36%
  6. #702Art Direction1,623 freelancers · 🇩🇪 #17Top 43%
  7. #888Editorial Design1,564 freelancers · 🇩🇪 #12Top 57%
  8. #2,202Layout Design4,279 freelancers · 🇩🇪 #15Top 51%