Veronika C.
Art Director | Creative Direction, Brand Identity, Editorial Design
Do you need a visual identity that feels considered, distinctive and built to last beyond the fast pace of social media? I help brands, creative teams and cultural projects develop refined visual systems through editorial design, publications and digital experiences. With a background in art direction and fashion publishing, I have worked internationally across Berlin, Athens, Paris, creating visual identities, campaigns and publications for fashion, culture and creative industries. I have led art direction for projects including 10 Magazine DE and Twin Magazine, as well as campaigns and visual productions across different creative fields. My work focuses on: • Artbook and publication design • Editorial layouts and magazine design • Digital presentations and brand decks • Lookbooks and campaign materials • Newsletter concepts and design systems • Social media content concepts and visual direction • Typography selection and layout development • Image research, selection and visual curation I combine strong editorial sensitivity with a structured design approach, creating layouts and visual systems that feel cohesive, intentional and aligned with the identity of each project. For projects requiring a broader creative approach, I also offer additional services including art direction, campaign concepts and production guidance. Tools: Adobe InDesign, Illustrator, Photoshop, Figma, Capture One, Canva, and creative AI tools. Available for collaborations with brands, agencies, publishers and creative teams looking for thoughtful, high-quality visual communication.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $30
$30 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 36% in Social Media Website
Ranked by MRR among everyone on Upwork with the skill.
- #16Lookbook Creation31 freelancers · 🇩🇪 #2Top 52%🇩🇪#2 of 3
- #49Fashion Editorial104 freelancers · 🇩🇪 #1Top 47%🇩🇪#1 of 1
- #162Concept Development337 freelancers · 🇩🇪 #4Top 48%🇩🇪#4 of 9
- #549Art & Design1,270 freelancers · 🇩🇪 #9Top 43%🇩🇪#9 of 21
- #606Social Media Website1,690 freelancers · 🇩🇪 #5Top 36%🇩🇪#5 of 17
- #702Art Direction1,623 freelancers · 🇩🇪 #17Top 43%🇩🇪#17 of 27
- #888Editorial Design1,564 freelancers · 🇩🇪 #12Top 57%🇩🇪#12 of 19
- #2,202Layout Design4,279 freelancers · 🇩🇪 #15Top 51%🇩🇪#15 of 28