Jess Q.

Senior Digital Marketing Manager with 8+ years of experience leading high-performing PPC, paid social, and full-funnel digital marketing strategy across B2B, B2C, higher education, home services, local services, legal, and lead generation-focused industries. Currently managing $2M+ in annual ad spend across 7+ platforms, driving a 5.9x increase in performance goal attainment and a 29% reduction in cost per inquiry through strategic optimization, AI-powered tools, and rigorous A/B testing. Brings broad hands-on experience across paid search, paid social, programmatic, email marketing, brand strategy, product marketing, e-commerce, communications, creative production, SMS, display, video, and web. Also provides contract growth marketing support specializing in paid search and paid social for service-based businesses, with a focus on local lead generation, lead quality, and scalable campaign performance. Known for translating complex data into clear strategic insights, optimizing budget allocation, and partnering cross-functionally to align marketing with broader business goals.