Ashley K.

Hi, I’m Ashley! A tourism-focused social media strategist, content creator, and marketing expert with a decade of experience helping destinations, communities, and lifestyle brands grow through engaging, story-driven content. As a Fractional CMO and trusted creative partner, I specialize in: Crafting viral Reels and short-form videos rooted in emotion, place, and real insights. Building and managing organic social strategies that increase visibility, followers, and engagement. Designing multi-channel content calendars that convert across platforms. Leveraging analytics to refine strategy and drive results over time. What sets me apart: ✨ I blend creativity with performance — one recent tourism account grew 750% on Instagram, with 10+ viral videos in under a year 📊 I don’t just create content — I analyze what works and build repeatable systems around it 🎯 My campaigns are hyper-local, emotionally resonant, and designed to connect with travelers in meaningful ways Recent Wins: ✅ Grew a rural Colorado tourism account by 20%+ on Facebook and 750% on Instagram ✅ Created aesthetic carousels and video reels that achieved up to 75% higher reach than average ✅ Produced 10+ viral posts with 10K–60K+ reach in <10 months, increasing saves, shares, and tourism site traffic ✅ Directed a social-first marketing campaign with 6.3x ROI and 256% revenue growth in 90 days Let’s make your destination the one people can’t stop talking about. 📩 Ready to connect? Reach out and let’s build something impactful together.