Usama Z.
Brand Strategist | Brand Identity & Packaging Designer with 3D Visuals
A strategic branding and graphic design partner helping startups, founders, and growing businesses build brands that are visually distinctive, commercially credible, and designed for long-term growth. With over 7 years of professional experience, I combine brand strategy, visual identity, packaging, marketing design, and digital creativity into one cohesive brand system. Rather than creating isolated design assets, I help businesses develop brands that communicate clearly, build trust, and deliver a consistent experience across every customer touch point. Whether you're launching a new business, refreshing an existing brand, or expanding into new markets, my focus is on creating design that supports your business objectives—not just aesthetics. Services • Brand Strategy & Positioning • Logo Design & Visual Identity Systems • Brand Messaging & Creative Direction • Packaging & Label Design • Print & Marketing Collateral • Social Media & Digital Campaign Design • Brand Guidelines & Visual Systems • Presentation & Sales Materials • 3D Product Visualisation and animation • Shopify & eCommerce Custom Stores Tools Adobe Illustrator • Adobe Photoshop • Blender • Figma • Canva Why Clients Choose Me • Strategic thinking backed by creative execution • Original, custom-built branding solutions • Consistent design systems across print and digital • Clear communication and reliable project delivery • Business-focused design that strengthens credibility and supports growth Every design decision is made with your audience, market, and business goals in mind. From your logo and packaging to your website, marketing materials, and social media, I ensure every element works together as one unified brand. If you're looking for a creative partner who understands both branding and business, I'd be glad to help you build a brand that is clear, memorable, and ready for the market. 📩 Send me a message and let’s bring your brand to life.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.2k
Billed in all: $2,852$2.9k
$247 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 21% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #100Package Graphics317 freelancers · 🇵🇰 #16Top 32%🇵🇰#16 of 59
- #243Label Design618 freelancers · 🇵🇰 #75Top 39%🇵🇰#75 of 209
- #266Brand Positioning909 freelancers · 🇵🇰 #17Top 29%🇵🇰#17 of 73
- #320Visual Identity815 freelancers · 🇵🇰 #48Top 39%🇵🇰#48 of 142
- #5243D Product Rendering1,595 freelancers · 🇵🇰 #65Top 33%🇵🇰#65 of 215
- #594Label & Packaging Design2,014 freelancers · 🇵🇰 #116Top 29%🇵🇰#116 of 425
- #633Brand Guidelines2,070 freelancers · 🇵🇰 #96Top 31%🇵🇰#96 of 350
- #781Creative Direction2,705 freelancers · 🇵🇰 #38Top 29%🇵🇰#38 of 126