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Gladys V.
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Gladys V.

Top Rated | Meta Ads | Facebook Ads | TikTok Ads | Ads Uploader

🚀 Paid Ads Specialist | Meta TikTok Media Buyer | E-Commerce Need a media buyer who actually gets results? Hi! I’m Gladys Villanueva, a media buyer who’s passionate about helping eCommerce brands grow through strategic creative testing, data analysis, and scaling. I've managed Meta and TikTok ad campaigns across global markets (US, CA, UK, AU, HK), supporting a 7-figure fashion brand that’s seeing 40% YoY growth in Q1 and 30% in Q2, all while making spend more efficient. I love diving into the numbers, spotting what’s working, and scaling what brings in results. I’ve run UGC-based campaigns, managed multi-country budgets, and worked across full-funnel strategies. Always learning, always testing, and always excited to support brands that want to scale with intention. Let’s grow your brand together! Here’s what I bring to the table: ✅ Meta Ads Setup & Management ✅ TikTok Ads Setup & Management ✅ eCommerce Scaling (Shopify) ✅ Competitor and Audience Research ✅ Full-Funnel Strategies: TOF, MOF and BOF ✅ Creative Strategy, Ad Copywriting & A/B Testing ✅ CBO, ABO and ASC Tools I work with: ✅ Meta Ads Manager ✅ TikTok Ads Manager ✅ Triple Whale ✅ Northbeam ✅ Atria ✅ Notion ✅ ClickUp ✅ Google Sheets Let’s team up and grow your brand together! 🚀

🇵🇭Santo Tomas, Philippines$20/hr100% JSS5.00 (2)Since Mar 2018

Earnings and projects

MRR
$89

Last 6 months ÷ 6

World#137,980 / 412k
🇵🇭Country#22,462 / 56.3k
Revenue, last 30 days
—

Read daily since Oct 29, under 30 days

Total earnings
$7.6k

Billed in all: $8.2k

World#219,317 / 412k
🇵🇭Country#35,087 / 56.3k
Per project
$1.5k

$267 in the last 6 months

World#94,239 / 412k
🇵🇭Country#18,665 / 56.3k
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇵🇭Country#8,168 / 56.3k
Projects in all
5

Across 8 contracts

0% fixed100% hourly
World#266,042 / 412k
🇵🇭Country#25,565 / 56.3k

Earnings, last 30 days

$8.2k+$9 earned since Oct 29Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$8,155$8,160$8,165$8,170Oct 29Nov 3Nov 7

Tracked from Oct 29, 2026.

Skill rankings: Top 35% in Microsoft Excel

Ranked by MRR among everyone on Upwork with the skill.

  1. #488Performance Marketing1,000 freelancers · 🇵🇭 #13Top 49%
  2. #616Media Buying1,414 freelancers · 🇵🇭 #64Top 44%
  3. #1,005TikTok Ad2,322 freelancers · 🇵🇭 #68Top 43%
  4. #2,467Facebook Advertising6,298 freelancers · 🇵🇭 #244Top 39%
  5. #3,616Google Sheets9,300 freelancers · 🇵🇭 #1,245Top 39%
  6. #3,668Ecommerce8,441 freelancers · 🇵🇭 #833Top 43%
  7. #11,245Microsoft Excel32,523 freelancers · 🇵🇭 #3,651Top 35%