Brogan W.

Local SEO and B2B SaaS SEO are my two core services for businesses seeking calls and qualified leads. I’m Brogan Woodburn, an SEO strategist and content consultant with 8.5+ years of professional writing experience. I audit, plan, write, refresh, and implement search work for local service businesses and SaaS marketing teams. If customers only find you by your business name, I build the service pages and business profiles that connect you with unbranded searches. If your SaaS content attracts the wrong visitors or fails to explain your product, I create comparison pages, BOFU articles, and product-led content around the questions buyers ask before choosing software. LOCAL SEO: SERVICE SEARCHES THAT PRODUCE CALLS Local SEO is a practical investment for businesses that need nearby or statewide customers to find their services and contact them. Based in Redmond, Oregon, I work directly with business owners on Google Maps, the Local Pack, organic search, and AI search visibility. For a Bend-based vehicle lien service serving Oregon, I rewrote the full website, created dedicated service pages, corrected local citations, and rebuilt the Google Business Profile. The business previously relied on limited branded visibility and had no recorded Google Business Profile calls. Measured results: • First recorded Google Business Profile calls within 30 days. • Top-five Google positions across Oregon for the primary unbranded service term. • A 167% increase in AI citation rate across tracked prompts within 60 days. My local SEO services include: • Google Business Profile audits, categories, services, service areas, posts, and management. • Citation building and name, address, and phone corrections across local directories. • Service pages and city pages matched to customer problems and purchase intent. • LocalBusiness and Service schema markup. • Competitor research, keyword tracking, and local ranking geogrids. • Call and form tracking, internal linking, and clearer conversion paths. You receive a written plan, completed implementation, and reporting tied to rankings, calls, and leads. Work With Brogan is rated 5.0 on Google across nine reviews. B2B SAAS SEO: CONTENT THAT HELPS BUYERS CHOOSE B2B SaaS SEO is a core part of my work for marketing teams that need researched content to explain product value and support software evaluation. I write and refresh articles around use cases, features, integrations, pricing, and alternatives. Measured SaaS results: • A rewritten comparison page reached the No. 1 Google position. • An updated article increased tracked AI citations from 227 to 561—a 147% increase. My SaaS SEO services include: • BOFU articles targeting buyers evaluating a solution. • Competitor comparison and alternative pages. • Product-led articles connecting features with customer needs. • Content refreshes for declining or outdated pages. • Product, feature, and pricing updates. • Search-intent analysis, content briefs, and article outlines. • Pillar pages, supporting topic clusters, and internal link plans. I’ve worked with brands including Red Points, Streak, QuickMail, and TrueCommerce. My broader writing portfolio includes Microsoft, Mozilla, MarketWatch, and USA Today. SEO PROCESS: RESEARCH, IMPLEMENTATION, AND MEASUREMENT SEO strategy is the starting point for choosing work that addresses your current search gaps. I review live search results, competitor pages, ranking page types, recurring entities, and the relationships between products, services, problems, and solutions. That research shapes the page structure and the next action readers should take. For local businesses, I compare your website, Google Business Profile, directory listings, service coverage, and geographic rankings. For SaaS teams, I evaluate topic coverage, buying intent, product relevance, competing pages, and internal links. Each draft includes clear topic sentences, relevant entities, structured headings, factual support, and direct answers. I verify claims and complete a manual voice edit so the copy follows your brand and reads naturally. My wider SEO experience includes helping launch car insurance and auto loan content categories for a performance marketing company. Our MarketWatch car insurance page reached No. 1 against NerdWallet and The Zebra. I also manage a national utility tracking website’s content, with 120+ AI-assisted articles and state and city programmatic page work. WORKING TOGETHER Direct collaboration is part of every engagement: you work with the person researching, writing, and implementing your SEO. I offer focused projects, ongoing content support, local SEO management, and prioritized search roadmaps for marketing teams. Send me your website and the service or software category you want to grow. I’ll identify the search gaps, recommend the first priorities, and define a scope around your goals.