Tiago M.

Getting a few good weeks from Facebook ads isn't the hard part. The hard part is what comes after: scaling without ROAS falling apart, knowing which numbers to trust, and having new winning ads ready before the old ones fade. That's what I do. I'm a Meta & Facebook Ads specialist, media buyer and paid social strategist, Expert-Vetted by Upwork (top 1%). I'm an official Meta Partner and Shopify Partner, and I've run ads for Hard To Kill Fitness, Vijay Singh and a major celebrity dermatology brand. In 6+ years I've helped 100+ businesses generate over $28M+ in sales with Meta Ads, Google Ads and ad creative. ━━━━━━━━━━━━━━━━━━ WHERE ARE YOU RIGHT NOW? ━━━━━━━━━━━━━━━━━━ 🚀 Launching or relaunching: you need tracking set up properly, a clean account structure and your first winning ads, without burning budget on guesswork. 📈 Ready to scale: you have ads that work, but every time you raise the budget, CPA climbs and results get shaky. 🔧 Needing a fix: results have gone inconsistent, the numbers in Ads Manager don't match your sales, or you've inherited an account nobody can explain. I've been in all three with clients, and the plan is different for each. ━━━━━━━━━━━━━━━━━━ WHAT THAT LOOKS LIKE IN PRACTICE ━━━━━━━━━━━━━━━━━━ ✅ Telehealth wellness brand: $0 → $282K+/month in 90 days, with compliant Meta ads ✅ Ecommerce accessories brand: $176K → $616K/month in 76 days ✅ Property investment coach: £30K → £100K+/month in 90 days (ClickFunnels 2 Comma Club Award) ✅ Lead generation business: cost per lead $94 → $20.60 (-78%) and 5x lead volume in 4 months ✅ Coaching business: 10 → 15 new clients a month on the same $6K ad spend ✅ Online store: $76K → $220K/month in 5 months at a 6.46 ROAS 🎥 Video case studies, in the clients' own words, are in my portfolio below. ━━━━━━━━━━━━━━━━━━ WHY MY ADS KEEP WINNING ━━━━━━━━━━━━━━━━━━ Most advertisers make ads to fill a content calendar, then hope one sticks. When a winner shows up, nobody knows why it worked, so the next batch starts from guesswork again. I do it differently. With my BuyerSignal™ system, every ad has a reason to exist: it's built from what your buyers already say and tested against your current best ad. When an ad wins, I know why, and that insight feeds the next round. So every round of creative starts smarter than the last, instead of from scratch. I'm happy to walk you through exactly how it works on a call. ━━━━━━━━━━━━━━━━━━ WHO I WORK WITH ━━━━━━━━━━━━━━━━━━ • Ecommerce, DTC and Shopify brands • Coaches, consultants and course creators • Service and local businesses • Lead generation and B2B companies • Health, wellness and telehealth brands ━━━━━━━━━━━━━━━━━━ WHAT YOU GET ━━━━━━━━━━━━━━━━━━ • Hands-on Facebook, Instagram and Google Ads management • Weekly creative testing with UGC, video, static and motion ads • Tracking you can trust: Meta Pixel, Conversions API (CAPI), server-side tracking and GA4 • Account audits and restructures: overlapping audiences, Advantage+ campaigns, retargeting, catalogs • Scaling and growth based on purchases, CPA, ROAS and blended CAC, not clicks • Lead gen and high-ticket offers optimised for booked calls and qualified leads, not cheap form fills • A clear weekly report: what was spent, what sold, what I'm testing next and why • Direct access to me, not an account manager, and a long-term partner, not a one-off setup Services: Facebook Ads management, Instagram Ads, paid social, performance marketing, media buying, social media advertising, Meta Ads audits, campaign management, campaign optimization, A/B testing, ad copywriting, landing page feedback, Advantage+ shopping campaigns, retargeting, lookalike audiences, dynamic product ads, lead form ads, UGC ads, creative strategy, creative testing, conversion tracking, PPC, Google Search, Shopping and Performance Max Tools: Meta Ads Manager, Advantage+, Meta Ad Library, Google Ads, GA4, Google Tag Manager, Shopify, Klaviyo, Triple Whale, Motion, Foreplay, Atria, Figma, Canva, CapCut, Premiere Pro, Microsoft Clarity, Hotjar, Looker Studio, GoHighLevel, HubSpot, ClickFunnels, Zapier ❌ Not a fit if you need white-label fulfilment for an agency, or judge success by clicks and impressions instead of sales. ━━━━━━━━━━━━━━━━━━ LET'S TALK ━━━━━━━━━━━━━━━━━━ I take on 2 new clients a month so every account gets real attention. Send me a message with your website and your monthly ad spend. I'll take a look and share the first things I'd focus on, whether we end up working together or not.