Omari A.

🏅 𝟰𝘅 Braze Certified. Klaviyo Product Certified. Top Rated on Upwork. 𝟭𝟬𝟬% Job Success. I build production-grade lifecycle marketing programs on Braze for consumer subscription apps, mobile marketplaces, and funded FinTech. If your acquisition is working but activation, trial-to-paid, or retention is flat, you have a lifecycle marketing problem, and it is what I solve. Trusted with lifecycle marketing strategy and execution at 𝗟𝘆𝗳𝘁, 𝗚𝗿𝗶𝗻𝗱𝗿, 𝗖𝗹𝗮𝗶𝗿, and 𝗪𝗔𝗩 𝗠𝗲𝗱𝗶𝗮. 🏆 𝗥𝗲𝗰𝗲𝗻𝘁 𝗕𝗿𝗮𝘇𝗲 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝗻𝘀: • 𝗚𝗿𝗶𝗻𝗱𝗿 (mobile dating subscription app). Senior PMM owning lifecycle at scale on Braze. Airport-geofenced Travel Profile activation using push, content cards, in-app messaging, and control-group testing drove +𝟯𝟳𝟬% lift in trip adds (statistically significant), conversion 𝟬.𝟯𝟬% to 𝟭.𝟰𝟯% (𝟰.𝟳𝘅 vs control). Separate NYC reactivation program on Braze: +𝟱𝟴% lift vs control on 𝟭𝟲,𝟰𝟱𝟮 users. • 𝗖𝗹𝗮𝗶𝗿 (Earned Wage Access FinTech). Director of Lifecycle Marketing. Rebuilt the first-transaction nudge on Braze, drove +𝟱𝟴% increase in first-time wage advances. Owned activation, retention, reactivation journeys, and deliverability hardening. • 𝗪𝗔𝗩 𝗠𝗲𝗱𝗶𝗮 (music app). Head of Lifecycle Marketing on Braze + Branch. Six months post-relaunch: +𝟭𝟰𝟮% one-month retention, +𝟰𝟰% one-week retention across email, push, and in-app. • 𝗟𝘆𝗳𝘁 (marketplace). Senior Growth Marketing Manager, Driver Growth. Day-1 activation program lifted Lyft Direct applications +𝟳𝟯.𝟯% (stat sig). Real-time commute-nudge push: +𝟮𝟱.𝟲% sessions, +𝟵.𝟭% shift starts. 💬 "Omari has been an absolutely stellar contributor at Lyft. Equally adept at managing high complexity and refining the team's strategy. An absolute pro who brings uncommonly sharp critical thinking. I'd leap at the chance to work with him again." — 𝗧𝗿𝗲𝘃𝗼𝗿 𝗖., Senior Manager, Growth Marketing, 𝗟𝘆𝗳𝘁 🛠️ 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿: ✔ Lifecycle marketing and CRM strategy. Activation, onboarding, retention, win-back, monetization mapped against your funnel data. ✔ Mobile app growth. Subscription onboarding, paywall and freemium funnels, trial-to-paid redesigns, push, in-app messaging, behavioral deep linking. ✔ Braze and Klaviyo implementation and migration. 𝟰𝘅 Braze certified, Klaviyo Product certified. From-scratch builds and migrations across Braze, Klaviyo, Iterable, Customer io, and Intercom. Currents, Liquid, Connected Content, Canvas Flow. ✔ Cross-channel lifecycle marketing programs. Email, push, in-app, content cards, SMS. A/B testing with control groups. ✔ Product analytics integration. Amplitude, Firebase. SQL against event data (HiveQL, Amplitude, Firebase). ✅ 𝗕𝗲𝘀𝘁 𝗳𝗶𝘁 𝗳𝗼𝗿 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀: • Consumer mobile app founders shipping their first real Braze lifecycle marketing program • Teams replacing a brittle MVP CRM stack with a properly built Braze or Klaviyo program • Funded subscription apps needing a fractional Director of Lifecycle Marketing or Senior PMM • Operators in FinTech, wellness, media, dating, or mobile marketplaces building a serious lifecycle marketing function • Brands plateaued on retention, activation, or trial-to-paid needing a senior lifecycle marketing diagnostic, not another junior to manage Not a fit: paid ads, paid social, SEO, top-of-funnel acquisition, branding without a lifecycle marketing core, email design-only. 𝗛𝗼𝘄 𝗮 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗮𝗿𝘁𝘀: 1️⃣ Scoping call (free, 30 min). I map your funnel data, current stack, and the metrics that would matter if they moved. Written diagnosis with prioritized fixes within 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀. 2️⃣ Strategy pass. Braze implementation plan, journey architecture, segmentation model, behavioral triggers, success metrics. 3️⃣ Build sprint. Braze Canvases, Liquid, A/B framework, deliverability hardening, reporting layer. Live in your tools in one to two sprints. 4️⃣ Measure and iterate. Weekly checkpoints, before-and-after on the agreed metric, full handoff. 📩 Send the JD or a 2-line description. If we are a fit, I will reply with a specific Braze lifecycle marketing read within 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀. Keywords: Braze, Lifecycle Marketing, CRM, Customer Retention, Retention Marketing, Email Marketing, Marketing Automation, Push Notifications, In-App Messaging, Content Cards, SMS, Customer Journeys, Activation, Onboarding, Reactivation, Churn, Trial-to-Paid, Subscription Apps, Mobile App Marketing, Product Marketing, SaaS, FinTech, Consumer Apps, Klaviyo, Liquid, Currents, Canvas Flow, Connected Content, Amplitude, Firebase, HiveQL, Iterable, Customer io, Intercom, OneSignal, A/B Testing, Cohort Analysis, Behavioral Segmentation